Finance

R3: global new business reviews increase 53.5% in 2021 – Havas makes biggest gains, WPP leads overall

New business reviews bounced back globally in 2021, increasing by 53.5% on the back of major creative and media reviews from clients including Coca-Cola, Unilever and Mercedes-Benz. According to new business data from independent marketing consultancy, R3. Growth was strongest ...

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The Kite Factory wins homeless charity Crisis UK’s media

UK homeless charity Crisis UK, has appointed independent media agency The Kite Factory to its online and offline media planning and buying after a pitch. Crisis UK, founded in 1967, helps homeless people via its 11 centres across the UK. ...

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Publicis Media launches diverse marketplace DIME

Publicis is joining the ranks of media agencies targeting under-represented media and their communities with DIME, standing for Diverse & Inclusive Media Exchange. The marketplace, created at Publicis Media agency Spark Foundry, offers two main routes to entry: one is ...

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Engine Creative boss Ete Davies quits

Is it the Great Resignation? Quite a few adland leaders seem to be falling out of love with the old trade. Latest one to depart to focus on “personal projects” is Ete Davies (below), CEO of Engine Creative who’s stepping ...

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Olympics sponsors face $100m ad quandary

Top tier Olympic sponsors fork out $100m or so each games but they must be pretty pee’d off about the Winter Olympics in Beijing. Not only is China on the world’s naughty step because of its treatment of minorities (and ...

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George Parker: welcome to the metaverse… now, go home

Metaverse mania continues to take over the ad biz. Every one of the ad trades (I do not include MAA in this) is banging the drum about how it is the next big thing. As I write this, I just ...

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AA WARC: UK adland heads for record £30bn

The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4% to reach a total of £29.7bn. The new findings upgrade ...

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Uncommon gears up for Winter Olympics – now where are they again?

International sport has got itself into a right old muddle as the various governing authorities chase money to the exclusion of all else. The forthcoming Winter Olympics in Beijing is a classic case it point: China could hardly be more ...

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