Finance

New ID Comms research highlights advertiser media skills shortfall

Less than one in ten senior brand and media agency marketers thinks that media training at advertisers is up to scratch, according to a new survey by ID Comms. The ID Comms 2016 Training Survey found that globally just 9.4 ...

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Simon Dent: why it’s wrong to view sports fans as undemanding turnstyle fodder

Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash. Traditional sports like cycling, tennis and Rugby Union are booming ...

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New R3 report reveals the secrets of the world’s longest agency/client relationships

Following the recent Association of National Advertisers (ANA) report in the US on transparency (or the supposed lack of it) agency/client marriages have never been tougher. Within the marketing sector, companies are taking core activities in-house, top talent is deserting ...

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Omnicom creative politics beyond understanding

Holding company politics are always diverting, unless you happen to be on the wrong end of them. Campaign reports today that AMV BBDO creative directors Anthony Nelson and Mike Sutherland – authors of the Currys PC World ‘Spare The Act’ ...

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Etihad ends ad deal with M&C Saatchi

It’s life in the trenches at M&C Saatchi these days and there’s been some more unwelcome news as United Arab Emirates carrier Etihad has ended its five year contract with the agency, reverting to digital and social agency Cheil and ...

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