Finance

Ian Maynard of network: agreed lines of duty are the best way for clients to manage their agencies

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that, in a multi-agency world, client trust rather than micro-management is the best way to create harmonious and effective client/agency relationships.   ...

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Will UK tax problems foil Omnicom/Publicis merger?

We’ve all been assuming that the Omnicom/Publicis merger will sail through, eventually, once the pesky Chinese regulators (who held up the Dentsu/Aegis deal) finally say OK. Alas this isn’t the only problem for Omnicom boss John Wren (left) and French ...

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Why Manchester United is a brand on the brink

We sometimes mock the so-called science of ‘brand valuation’ – a company is worth what someone is prepared to pay for it and, in the case of quoted companies, the valuation is in the share price. But football clubs are ...

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Twitter launches 1bn users mobile ad network

Twitter has beaten Facebook to the punch with the launch of its new mobile ad network – based on its recent MoPub acquisition – which, it claims, can reach over a billion devices worldwide using Android and Apple operating systems. ...

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