Finance

Malcolm White of Krow: why do brands abandon reality for the ‘aah’ factor in the run up to Christmas?

The 1914 Christmas Truce that spontaneously broke out in isolated pockets on the Western Front was memorably recreated for Sainsbury’s Christmas ad campaign exactly one hundred years later. As a metaphor for the importance of exchanging gifts and the spread ...

Read More »

Creston to sell to biggest shareholder DBAY Advisers

Mid-sized UK marcoms group Creston PLC – which recently rebranded as Creston Unlimited at the operating level after its biggest agency TMW Unlimited – is being bought by investment firm DBAY Advisers. DBAY, a mysterious outfit domiciled in the Isle ...

Read More »

JWT’s “put me in a box” says Johnson as l’affaire Martinez rumbles on

They still don’t seem to be happy bunnies at JWT New York despite chief communications officer Erin Johnson’s return to work and the replacement of macho global CCO Gustavo Martinez by the supposedly nicer Brit Tamara Ingram. The rather large ...

Read More »

Tom Denford and David Indo from ID Comms: Trump vs WPP’s Gotlieb

On this week’s #MediaSnack Tom and David consider the impact of Donald Trump’s election as President on the advertising business. Armed with some very punctual research from Brian Wieser, analyst from Pivotal Research Group, they highlight the impact of potential ...

Read More »

Industry heavyweights join indie agency Isobel

Independent London creative agency Isobel has signed up two industry heavyweights as non-executive directors, Grand Union founder and digital expert Rob Forshaw and former Mondelez and Vodafone marketer Daryl Fielding. In 2016 Isobel has won new accounts Fab ice lollies ...

Read More »