Finance

McCann lures Lund from Now to try to revive London

DLKW founder, and former boss of the UK government’s advertising service the COI, Mark Lund (left) is leaving the agency he helped to found after the COI to join McCann as group CEO. Lund founded agency Now with creative director ...

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$240m Pizza Hut dumps Mcgarrybowen for Deutsch LA

Mcgarrybowen has paid the price for disappointing Pizza Hut sales in the US by losing the $240m ad account to Deutsch LA after just ten months. Pizza Hut is owned by fast food giant Yum Brands which also owns KFC ...

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Tom Denford: pay agencies more for better performance

Advertisers that want the best agency talent on their accounts and the most motivated team need to be bold. In a recession agencies may have been happy just to have your business but as the economy improves they’ll want a ...

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Matt Williams: now the real work starts for Adidas

“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives a younger person’s perspective of the industry, perhaps weighing up your impressions of adland from the time you were working ...

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Bad Beats for TBWA and its Apple account

More, even stronger rumours have surfaced that Apple is about to nix long-serving agency TBWA – this time suggesting that Jimmy Jovine (left), boss of the Beats headphones and music streaming business that Apple bought recently for an eye-popping $3bn, ...

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Guardian hires MEC’s Store to boost US operation

All of a sudden it’s go-go-go at the Guardian – proof, if any were needed, that a few hundred million in your back pocket helps. This is the fortunate position the Guardian, a perennially unprofitable UK media oprganisation, finds itself ...

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Mobile and better creative drive global search growth

Independent search and content marketing firm Covario says that second quarter spending on pay-per-click advertising (PPC) by its enterprise technology, B2B, consumer electronics, and retail clients rose 21 per cent above the second quarter of 2013 and 2 percent ahead ...

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Are these the world’s most effective ad campaigns?

According to WARC (World Advertising Research Centre, a UK research business) they are. WARC has totted up the points they’ve scored in various ad effectiveness competitions worldwide and come up with the top 100. Here are the top 20, the ...

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