Finance

Leo Burnett North America puts media tech expert Swinand in charge

Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s new We Are Unlimited and long-serving worldwide chairman Tom Bernardin is on his way although he’s staying as a consultant ...

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What’s next for Adam Crozier and ITV?

ITV CEO Adam Crozier is joining Costa and Premier Inn owner Whitbread as a non-exec, suggesting that his exit from ITV might be more imminent than expected. New ITV chairman Sir Peter Bazalgette has hired headhunters Spencer Stuart to canvas ...

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Scott Galloway’s secrets of successful brands

Why do some brands win and others fail in this wonderful interconnected world? Win year after year it seems. Here’s Professor Scott Galloway of “business intelligence” firm L2 on the subject. It isn’t about “user growth multiplied by engagement” as ...

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John Watton of Adobe: don’t be scared – why 2017 tech will be good for you

Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate. In 2017 the next big channel drawing marketers’ attention will be voice search and voice recognition – including the possibilities offered ...

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