Finance

New York Times turns to war zone to escape digital battle

How do you make print relevant in a digital world? The New York Times – the celebrated “old gray lady” – is about as distinguished a newspaper brand as there is but even it’s struggling to find new sources of ...

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MediaCom strikes lucky in Boots exodus to WPP

What does it feel like when a big account drops into your lap after a holding company deal? Better than one falling out of course but WPP’s MediaCom must have slightly mixed feelings about landing the Boots media business nine ...

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Omnicom cuts back as it unloads under-performers in Q1

We’ve noted before that the big marcoms companies, unlike their peers in other industries, just seem to get bigger, greedily snapping up any more-or-less related business assiduously. The pattern still holds, with both WPP and Dentsu acquiring half a dozen ...

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WFA says client/agency briefing is getting (a bit) better

The World Federation of Advertisers (WFA), which struggles manfully to bridge the gap between advertisers and agencies (unlike some of its national peer groups) has been researching the vexed matter of agency briefing, in particular for “integrated accounts.” It concludes ...

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