Finance
-
R3: agency groups continue to lose ground in mergers and acquisitions race
Marketing consultancy R3 Worldwide has produced its latest update to April of global marcoms M&A and it’s the consultancies paying…
Read More » -
WPP cements relationship with BP with new Team Energy
Some welcome news for WPP, it’s retained the BP account for its corporate, fuels and Castrol businesses globally through what…
Read More » -
Departed WPP boss Sorrell threatens dramatic comeback
If you thought you’d seen the last of him – running a marcoms business anyway – you haven’t. Departed WPP…
Read More » -
WPP’s MediaCom in spotlight as GSK reviews, Revlon leaves
WPP’s giant MediaCom agency has bounced back strongly from losing £2bn VW to Omnicom’s PHD a couple of years ago…
Read More » -
Giles Keeble: why WPP-style teamwork is so difficult and questioning the score just isn’t cricket
The events at WPP have raised questions about global networks, not just because of Facebook and Google but also clients…
Read More » -
Microsoft sticks with Dentsu’s Carat for $1.5bn global media
Dentsu Aegis Network and flagship agency Carat has beaten off WPP’s Wavemaker, Publicis Groupe’s Starcom and Interpublic’s UM Media to…
Read More » -
Tom Poynter of Southpaw: does the music world’s embrace of blockchain pose a threat for advertising?
Music artists are increasingly turning to blockchain in an effort to save their industry. Grammy-award-winning artist Pitbull has just launched…
Read More » -
Radisson picks Accenture for global experience brief
It’s quite an advantage in any competition when you determine the rules of engagement and Accenture Interactive seems to have…
Read More » -
Now Mercedes joins the global media agency merry-go-round
Hard on the heels of Mercedes’ a big creative review which chose Publicis Groupe – outside the US, China and…
Read More »
