Finance

Can McVitie’s finally crack the global market?

Biscuit maker McVitie’s, now owned by Turkey’s Yildiz through a new entity called Pladis, is reportedly looking for a new global agency as it targets expansion in the US and other markets. The pitch is being run through The Observatory. ...

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New Oliver survey: does this mean brands might just as well shut up?

In-house agency specialist Oliver Group has been asking 1,000 UK consumers what they feel about the world’s biggest brands brands and the answer (mostly) is: they don’t give a toss. Actually the most frequently chosen emotion (if such it be) ...

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Dentsu Aegis retains $2.3bn Diageo global media

Another big media review has ended but this time with no dramatic changes: Dentsu Aegis has retained the bulk of spirits giant Diageo’s $2.3bn global media account including the $800m or so it spends in the US. WPP’s Mindshare will ...

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Tom Denford from ID Comms: what is a media audit?

On this week’s #MediaSnack Tom discusses the different types of media auditing and what each type actually looks at. Part of the problem is that what people typically call a media audit (using what’s become known as a media auditor) ...

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Unilever says brands lead to a bright future

Unilever has been busily positioning itself as the Goody Two-Shoes of the commercial world over the past decade or so and now it’s made this ad (more corporate film actually), ‘Bright Future,’ putting its sustainable cards on the table. With ...

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