Finance

Australia’s biggest digital agency DT is being rebadged as AKQA, giving WPP’s flagship digital agency AKQA a big presence in Australia and New Zealand for the first time. DT was owned by holding company STW which was bought by WPP ...

The digital universe is changing more rapidly than ever so an update is always useful. Here Rob Norman (below), global chief digital officer of WPP’s GroupM, the world’s biggest media buyer, outlines the likely future and its implications in his ...

In this week’s episode of #MediaSnack David and Tom discuss the the rallying cry issued by Procter & Gamble CMO Marc Pritchard at the IAB Annual Leadership Marketing conference. They argue that change is now coming to the digital ad ...

What to do about the Guardian, which announced to staff the other day that it was going to burn through £90m of cash in the year to April. Last year it reported an EBITDA loss of £68.7m and a pre-tax ...

Interesting article in the FT today about football clubs and which ones have (and have not) spent most wisely on players and salaries. Manchester United is not among the wisest spenders you won’t be surprised to learn although there are ...

More Lucky Generals. A while back the agency announced it was in talks with Omnicom, seemingly with a view to setting up a micro-network within the holding company. It still might but more likely, initially at least, is the newish ...

Dixons Carphone, the result of a merger between Dixons (which owns Currys) and Carphone Warehouse in 2014 has finally consolidated most of its creative business into AMV BBDO, in media terms about £60m plus. The big loser is independent agency ...

Sir Martin Sorrell’s WPP has landed Walgreens Boots Alliance’s $600m global ad budget; a deal brokered in the first place, it seems, by Sorrell at Davos with top Walgreens Boots management. Sorrell’s pitch is believed to have centred on cost ...

Years ago Apple told us “there’s an app for that,” heralding the final coming of smartphone mania. Now McDonald’s newly-minted US creative agency We Are Unlimited, based on DDB, has produced its first offering – ‘There’s a Big Mac for ...