Finance

Embattled Starcom pulls out of $1bn GSK media review

The spate of global media reviews is an unfolding nightmare for Publcis Groupe’s media agencies, especially its main US player Starcom Mediavest. With between $20-30bn of global media up for review Starcom is defending all or a slice of many ...

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Cuba comes in from the cold – strikes deal with WPP

Yes that does sound a bit like the fabled Telegraph headline: “fog in the Channel Europe cut off,” or some such. Anyway WPP, the world’s biggest marcoms company which operates in over 100 countries, is adding another in Cuba. Cuba, ...

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