Finance

Alarm bells at WPP and rivals as big clients race to cut costs

Has the advertising and media community lost the argument over brand building? For years global advertising has risen exponentially as digital has mushroomed, with the world’s biggest companies desperate to reach all those new consumer “touch points” even as their ...

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MullenLowe top creative Sokoloff parachutes into London

Lowe London is almost unrecognisable from the agency it was before it merged with Interpublic sibling Mullen to form MullenLowe and now there’s been a further big change with the appointment of MullenLowe’s top creative worldwide, Jose Miguel Sokoloff, president ...

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Kitkatt Nohr wins earn-out case against Publicis

Are big companies getting nastier or are we just becoming more aware of their nefarious doings? The other day I was reading about Apple – once the company that seemed to break the above mould – stuffing its big British ...

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Adam&eveDDB tops Warc effectiveness poll, India’s Ariel from BBDO is top campaign

Warc (World Advertising Research Centre as was, based in the UK) produces a purportedly results-based alternative to the Gunn Report, ranking agencies and advertisers according to results in strategy and effectiveness competitions. So in 2016 the top campaigns were India’s ...

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Fake ads storm threatens media buying model

Whether it’s fake news or fake ads (as we might call those next to to “inappropriate” videos on YouTube or Facebook) the architecture of the ad world is changing dramatically. Suddenly, for example, there’s the opportunity for “old,” linear media ...

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David Droga wins Cannes lifetime achievement gong

David Droga is this year’s choice as Lion of St Mark, the Cannes International Festival of Creativity’s lifetime achievement award. Droga’s Droga5 is Cannes’ currently independent agency of the year and, in his time, Droga has won buckets of lions ...

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Sky rules UK advertiser roost with whopping £287m

Nielsen has produced its 2016 ranking of the UK’s top advertisers and the top three are Sky – on £287m, up 18 per cent year on year – Procter & Gamble on £224m and BT, including BT Sport, on £159m. ...

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Does Bolloré’s Havas revolution mean the end for Arnold?

Publicis called its recent reorganisation the “Power of One” but it seems that French rival Havas is leading in the one-ness stakes. Boss Yannick Bolloré (below) recently merged Havas creative and media – thereby shipping out some executives – and ...

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