Finance

WPP launches production giant Hogarth Australia

WPP AUNZ, the new name for WPP in Australia following the $512m acquisition of STW in 2016, is launching Hogarth Australia, the latest venture by global production giant Hogarth. Under the Hogarth Australia brand WPP AUNZ has realigned production agencies ...

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Nick Brien returns to media to pep up Dentsu Aegis in US

One of adland’s big beasts Nick Brien, a one-time CEO of Interpublic’s McCann, is rejoining the media mainstream, teaming up with old colleague Jerry Buhlmann, now CEO of Dentsu Aegis Network, as DAN CEO in the US and Americas. Brien ...

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WPP not working as hackers strike

What to make of the WPP hackattack? One person in London today said that Ogilvy & Mather’s spanking new South Bank HQ had imploded and was last seen floating down the Thames towards Tilbury but I’m not sure I believe ...

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All-at-sea Sainsbury’s reverses out of T&P’s m/Six into PHD

Campaign’s Gideon Spanier reckons that Sainsbury’s is reversing its decision to move its amalgamated £115m media account (Sainsbury’s and Argos) into The&Partnership’s m/Six Media and sticking with long-time incumbent PHD. The business moved to m/Six at the start of the ...

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Satirists pre-empt Arthur Sadoun’s big Twitter day

Publicis boss Arthur Sadoun takes to Twitter today to answer questions from bemused/angry/brown-nosing Publicis employees about his decision to pull out of awards for a year to put the dosh into new AI assistant Marcel. But some people are there ...

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