Finance
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Talon Outdoor: closing the evidence gap in Out of Home
By Nick Mawditt As data has dictated the direction of travel for the media economy in recent times, there remains…
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Wunderman Thompson’s global debut for Duracell shows early promise
This is a big one for the (relatively) newly minted Wunderman Thompson, its debut global campaign for Duracell since winning…
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Sorrell’s MightyHive media operation adds to analytics offer and moves into Korea with two more “mergers”
Sir Martin Sorrell’s S4Capital has bought two “analytics” companies to merge with its digital media operation MightyHive: ConversionWorks, a digital…
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WPP in surprise return to growth
WPP returned to growth in the third quarter of 2019, way ahead of expectations, although CEO Mark Read is counselling…
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Ambitious Miroma snaps up Carlsberg agency Fold7
Not so long ago it looked as though what we used to call “mini marcoms” companies had had their day;…
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Boris’ Get Ready for Brexit campaign misses its ever-moving target
The UK’s National Audit Office doesn’t think much of the Government’s ‘Get Ready for Brexit’ campaign – costing a supposed…
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Global CCO appointment may signal expansionary era for Droga5 under Accenture
Droga5 has a global CCO for the first time in Neil Heymann (below), suggesting that its expected global expansion under…
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Top UK media exec Simon Davis joins MSQ to set up new agency Walk-In Media
Lively marcoms group MSQ Partners is launching a new media agency – Walk-In Media – headed by in-demand media exec…
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