Finance

LNER picks M&C Saatchi and Merkle to pep up East Coast train route

LNER, Britain’s troubled East Coast rail service up from London to points north and currently run by the Government, has appointed M&C Saatchi and Merkle to handle its ad campaigns/marketing services in a Creative Brief review. LNER commercial director Suzanne ...

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Crisis looms for CEO Sadoun and Publicis Groupe as organic growth goes backwards – even as profits edge up

Publicis Groupe’s third quarter 2019 results are a stinker – by the way these things are usually measured. Organic growth fell by 2.7 per cent in Q3, way below expectations and Publicis is forecasting -2.5 per cent for the year. ...

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IPG tries to get it money’s worth from Acxiom with shiny new data op Kinesso

There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion, the data business it bought last year for $2.2bn. This will include Cadreon IPG’s addressable media business. Kinesso’s CEO is ...

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How psychographics explain who you are and help to win an election near you

By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny. However, despite this high level of interest, and ink, publicly available explanations of the technique remains scarce. Consequently, a true ...

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