Finance

Why are adland’s top bosses in a muddle over creativity?

Master of the soundbite Sir Martin Sorrell is getting his knickers into something of a twist as he roams the world plugging new company S4C and its first buy MediaMonks. To wit, that he’s not interested in “creativity.” Sorrell, of ...

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Omnicom steady in Q3 2018 but that seems to be the plan

Omnicom has reported steady Q3 2018 performance with organic revenue growth of 2.9 per cent although most of this has come from Europe and Asia with US organic growth inching ahead by just 0.6 per cent. There was a small ...

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WPP heads for FT South Bank building, Laurentino moves up to be Ogilvy UK CCO

WPP is in advanced talks to buy the Financial Times’s London headquarters at One Southwark Bridge for £93m, continuing the trend of giant centralised HQs in adland. It already has similar operations in Amsterdam and Toronto. At the same time ...

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Now WPP CEO Read has to pick up the Ford review pieces

WPP is putting a brave face on its loss of the Ford creative account, telling the world it’s been appointed as Ford’s “activation” agency. This includes dealer advertising (so-called Tier Two), PR, production, Ford work with a partner in China ...

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Another media win for Publicis as it lands $1.8bn GSK

Publicis boss Arthur Sadoun and Publicis Media head Steve King have landed another big name – pharma giant GSK’s $1.8bn global media account. The business moves from WPP’s MediaCom and Mindshare and Omnicom’s PHD. GSK reviews its media every three ...

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Talon Outdoor: bag to the future – Ryanair’s new baggage policy and the potential impact on advertising in the airport

By Tom Perrett, international client services director of Talon Outdoor The airport industry is constantly innovating and challenging convention. Ryanair – an airline that isn’t everyone’s cup of tea – is a hugely successful business and does more than anyone ...

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