Finance

Now Arla in-houses (some of its) advertising – with help from Accenture and Karmarama

Advertiser in-housing is supposed to make marketing simpler although you could be forgiven for wondering how sometimes. Arla Foods, the giant Danish/Swedish co-operative is starting an entity called The Barn to bring more content production in-house, putting creative and media ...

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Lucky Generals eyes New York expansion

Lucky Generals is reported to be planning its first international office in New York. The UK creative agency is majority-owned by Omnicom’s TBWA. Lucky Generals now has an impressive list of US and international companies on its books including Amazon ...

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Marcoms deals hit new heights says Results International

New figures from Results International show that the number of marcoms deals completed in 2018 grew to 882, a four per cent increase on 2017. The number of deals hit a two year high in Q3 2018, only to increase ...

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What Brexit vote means for adland – bad or worse

As British PM Theresa May waits to hear the verdict of Parliament on her proposed Brexit deal (they won’t like it) various forecasts are emerging about the likely fate of advertising in the event of various outcomes: no deal with ...

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Williams Lea Tag expands with Popcorn Global

Williams Lea Tag (WLT) has bought Popcorn Global which it describes as an “end-to-end shopper marketing activation partner” offering point of sale and prototyping capabilities. Popcorn Global is based in Melbourne and also operates in Asia, North America and Europe. ...

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