Finance

Ocean expands into Europe with two Netherlands buys

Recently relisted Out of Home media owner Ocean Outdoor has made its first foray into continental Europe, buying Ngage Media and Interbest in the Netherlands. The two acquired companies operate substantial large format full motion city centre and roadside advertising ...

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Go-go Talon ups international expansion with US Out of Home media buy Grandesign

Talon, the UK’s biggest independent Out of Home agency, has bought the OOH business of Grandesign, the US’ second-largest independent in the sector. Grandesign’s traditional offices in San Diego, Denver, St. Louis, Los Angeles and Atlanta will take the Talon ...

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Ford in-houses dealer ads with Unlimited Group

Ford Motor Company has joined the trend to in-housing with the appointment of Unlimited Group to handle dealer marketing support for all UK dealers with a new on-site agency at its head office. The new team will drive innovation and ...

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Publicis merges Blue 449 into Spark Foundry – £60m later

At the start of February Publicis coughed up £25m or so for the quarter of media agency Blue 449 that it didn’t own. The lucky beneficiary was M&C Saatchi which had sold most of what was Walker Media to Publicis ...

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Music heavyweights form new sonic branding shop DLMDD

Three former Adelphoi Music execs – Max De Lucia, Greg Moore and Sascha Darroch-Davies – have left to join former FRUKT MD Jeremy Patterson in a new London-based international “sonic branding” agency, DLMDD. DLMDD says it will “bring brands together ...

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Federica Bowman of FirmDecisions: why we still need to see financial transparency in media

For the past three years, the media and marketing industry has at last taken some bold and confident steps on the journey towards transparency. The increasingly complex media landscape – particularly the sometimes byzantine digital media trading ecosystem, with multiple ...

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Do Kraft Heinz travails show that FMCG clients are wrong to see advertising mainly as a cost to cut?

In the end everybody gets something wrong and Warren Buffet of Berkshire Hathaway – the world’s most successful investor – looks as though his nemesis (although the overall business remains healthy) was the merger of Kraft and Heinz, in partnership ...

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