Finance

Is chirpy and cheerful the right way forward for VW ads?

Would you adam&eve it, a bummer from Volkswagen. But actually it’s not the cultured academy in Paddington but DDB Berlin for VW’s new T-Cross, presumably a sign that VW’s T-Roc is starting a family. How many brands does VW need? ...

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George Parker: some of the ad stars that didn’t shine

Reading in MAA that Mother’s new campaign for Sky will continue to feature Idris Elba, I felt driven to burden MAA readers with my thoughts on “Star Fucking” in the ad biz. For years the title was held by BBDO, ...

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BBH has to defend flagship Audi – what is owner VW up to?

I see that Audi is re-pitching its UK creative account, at BBH from just about the time the agency started nearly 40 years ago. Well that’s a long time and, no doubt, it’s been re-pitched in the meantime. But BBH’s ...

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