Finance

Creative boss Nick Law set to leave Publicis for Apple

Well that didn’t last long. Publicis Groupe CCO and Publicis Communications president Nick Law (below) is reported by Ad Age to be leaving the French-owned marcoms group after just 18 months. To join Apple in an as yet undefined role ...

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Sorrell boosts S4’s global reach with BizTech deal

S4Capital may still be a nut (it varies) according to boss Sir Martin Sorrell but it’s a nut with a considerable global reach. Now the owner of MediaMonks and programmatic media company MightyHive is expanding into Australia with a conditional ...

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Ocean brings digital Out of Home network to Birmingham

Ocean Outdoor is rolling out a new network of digital 6-sheet poster screens in partnership with Birmingham City Council. The new network will cover main city arterial and commuter routes. The screens are being supplied by Samsung with Esprit Digital. ...

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Leagas Delaney launches “volcanic chocolate” Firetree

Leagas Delaney is launching a new upscale chocolate brand Firetree, described as “vegan-friendly volcanic chocolate,” which seems to tick most boxes. Firetree beans are grown on volcanic slopes. The agency is also an investor in the brand which was launched ...

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John Legend headlines P&G’s drive to “re-imagine creativity”

P&G is making waves at this year’s Cannes Lions, with chief brand officer Marc Pritchard in the driving seat again, calling on the ad industry to “lead disruption by joining forces with other creative worlds.” In so doing it has ...

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Impero survey sets out to find reasons behind advertising’s “brain drain”

London agency Impero has been looking at what it calls advertising’s “brain drain” – remember those, it used to be scientists abandoning the UK – in a new report called Rebranding Advertising. Burn-out, mental health, a lack of diversity and ...

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Introducing the More About Advertising Book Shop

Welcome to the new MAA Book Shop (see ads right.) The idea to create an online book store dedicated to advertising came out of conversations with people who admitted they had never read a book on the subject. This seemed ...

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P&G goes it alone with in-house everything for Secret

Procter & Gamble has taken its Secret brand in-house after parting ways with Wieden+Kennedy. Here’s its in-house effort: created, filmed and starring P&G employees it seems. Which is obviously cheaper and quicker than using an agency. It may also be ...

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