Creative

Cossette unveils anti-fruitcake Christmas campaign

Thanks for all the online Christmas cards, obviously we can’t do all of them. Sometimes they’re an opportunity to take the mickey about all the task which are deal with duly seriously the rest of the year. And there’s some ...

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Beyonce, and us, are better off without Pepsi

Beyonce has signed up with Pepsi, part of its answer to Coca-Cola’s attempt to take over the music business. She’ll be the centrepiece of its Super Bowl extravaganza and, no doubt, ‘brand ambassador’ all over the place. Well fifty million ...

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New Ponce ad for Axe shows perils of ‘The Look’

Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no ...

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Fiat’s scorpion invades the US car market

Our favourite little black scorpion is back (someone’s got to like them), last seen invading the USA courtesy of Fiat (see the last few frames). And now the critter is back, rather more prominently, in another ad from The Richards ...

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