These are my choices for ad/campaign of the year, agency of the year and person of the year. Samsung Galaxy S111 The launch campaign for the new Galaxy handset in the US was the work of 72 & Sunny in ...
Read More »Winter temperature digital poster is a cool wheeze from Audi and Outdoor Plus
Here’s a rather clever campaign from BBH and enterprising digital poster network Outdoor Plus – a poster for Audi’s Quattro four wheel drive system that pops up when the temperature in and around London drops to a certain level (which ...
Read More »Do the Epica award-winning epic commercials signal the death of the 30-second spot?
You don’t have to look far for this year’s Big Theme in the Epica creative advertising awards. After 25 years as a Eurocentric awards scheme, with a nod now and then to the wider EMEA hinterland, Epica finally went global, ...
Read More »Cossette unveils anti-fruitcake Christmas campaign
Thanks for all the online Christmas cards, obviously we can’t do all of them. Sometimes they’re an opportunity to take the mickey about all the task which are deal with duly seriously the rest of the year. And there’s some ...
Read More »Beyonce, and us, are better off without Pepsi
Beyonce has signed up with Pepsi, part of its answer to Coca-Cola’s attempt to take over the music business. She’ll be the centrepiece of its Super Bowl extravaganza and, no doubt, ‘brand ambassador’ all over the place. Well fifty million ...
Read More »This agency of the year stuff is a poser – Marketing chooses BBH (and PHD for media, as usual)
Marketing magazine in the UK has chosen BBH, Bartle Bogle Hegarty as was, as its creative agency of the year, among a long list of agencies doing all sorts of things, which BBH presumably doesn’t. PHD wins its media agency ...
Read More »New Ponce ad for Axe shows perils of ‘The Look’
Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no ...
Read More »Fiat’s scorpion invades the US car market
Our favourite little black scorpion is back (someone’s got to like them), last seen invading the USA courtesy of Fiat (see the last few frames). And now the critter is back, rather more prominently, in another ad from The Richards ...
Read More »Why do clients want proper advertising for the Super Bowl but not the rest of the time?
My friend Jerry Judge (left) of the Fearless Group in New York has highlighted the apparent absurdity of Mondelez hiring the world’s hottest creative agency Wieden+Kennedy to produce its Oreo 2013 Super Bowl ad while at the same time bending ...
Read More »