Creative

OK, here we go: after a not very scientific analysis of the ruminations of Paul Simons, Giles Keeble, Jerry Judge, George Parker, Stuart Smith and myself we come to: Agency of the Year Wieden+Kennedy London. For lots of good stuff, ...

Procter & Gamble needed a winner in 2012 and new US convenience detergent product Tide Pods was it, reaching sales of $500m, almost unheard of for such a product launch. The trouble is that a lot of small children have ...

Aren’t ‘cha getting a bit tired of Christmas (and there’s still a week to go)? Anyway Google+ has enlisted Aardman Animation’s famous Wallace and Grommit characters to try to stake its claim on a piece of the Christmas cake of ...

Former McCann New York CCO Joyce King Thomas (pictured) is rejoining the troubled agency to head a new group, effectively a ‘Team Mastercard,’ for one of the Interpublic-owned agency’s biggest remaining accounts. King Thomas left the agency two years ago ...

Diesel has entered the online Christmas card stakes with this intriguing number, ‘The Magic of Christmas,’ from Amsterdam agency SuperHeroes showing what happens when a group of models are hypnotised into believing they’re five-year-olds. Thought they behaved like that anyway. ...

These are my choices for ad/campaign of the year, agency of the year and person of the year. Tomorrow (or maybe the next day) we’ll try to reach a consensus about the ultimate top dogs of 2012. So to ads: ...

The ad world has turned on its head really, not because of digital but because big, new, rich countries are coming into the market and producing hugely successful ads which would have been rejected in New York and London back ...

All right, league tables of achievement are as commonplace as turkeys right now. Why burden you with another one? Well, I’ve been asked to – by the good folk at More About Advertising. So: Ad of the Year. Yes, I ...

When you see these things you always wonder who’s idea it was. Were the staff of DraftFCB South Africa dragooned into warbling “Life’s a happy song when you’re building favourite brands all year long” or was it a communal, or ...