Creative

My pick of 2012: Dollar Shave Club, Grey New York and Michael Dubin

Fearless Group co-founder Jerry Judge gives us his choices for ad/campaign of the year, agency of the year and person of the year. Dollar Shave Club There are still good campaigns in the US, in spite of all the dramatic ...

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My pick of 2012: Guardian, Samsung, Directv, Carlton…. and Grey!

“I wish I’d done it” is the subjective test for a great ad. Which of this year’s crop of TV ads makes my list? Chipotle? Not really. The Guardian’s ‘Three Little Pigs’? Maybe, but I still prefer Webster’s ‘Points of ...

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Cossette unveils anti-fruitcake Christmas campaign

Thanks for all the online Christmas cards, obviously we can’t do all of them. Sometimes they’re an opportunity to take the mickey about all the task which are deal with duly seriously the rest of the year. And there’s some ...

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Beyonce, and us, are better off without Pepsi

Beyonce has signed up with Pepsi, part of its answer to Coca-Cola’s attempt to take over the music business. She’ll be the centrepiece of its Super Bowl extravaganza and, no doubt, ‘brand ambassador’ all over the place. Well fifty million ...

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New Ponce ad for Axe shows perils of ‘The Look’

Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no ...

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