Creative

Keira Knightley smoulders in vain for Chanel

This one might change Keira Knightley’s image: the actress best-known for playing Jane Austen heroines has had her new ad for Coco Chanel Mademoiselle banned in the UK because it’s too sexy. Actually it’s only been banned in daytime programmes ...

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Now it’s girls and boys in space for Axe Apollo

Ah, the best-laid plans… Axe is advertising for 22 would-be astronauts to promote its new Axe Apollo line. It started off as an offer for blokes (well it’s Axe) but now two of the top names on its social ‘leader ...

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Cannes Lions signs up British artist Gerald Scarfe

This year’s Cannes Lions has signed up veteran British artist Gerald Scarfe (Benjamin Netanyahu’s favourite cartoonist) as a kind of artist in residence. Scarfe is known for his cutting, occasionally scabrous, depictions of those he dislikes so it will be ...

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Deutsch LA goes for brutal simplicity in new VW ad

“Keep it simple, stupid” has always been wise advice (emanating from the US Navy no less, as a design principle in 1960) and it’s equally true of advertising as ships and planes. Deutsch LA has clearly taken this to heart ...

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Mother London wins £10m Halfords

UK cycle and motor accessories retailer Halfords has appointed Mother to handle its account worth £10m or so. Halfords Group Commercial Director Paul McClenaghan says: “We have started on a journey to reposition Halfords as a provider of expert help ...

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