Creative
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New Publicis agency Roar may herald a merger of big holding companies’ digital and media operations
Publicis Groupe is reshuffling its digital assets once again, having spent billions over the years acquiring Digitas, Razorfish, Rosetta and…
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Mad Men: how the Americans see off the Brits
British agencies have made many attempts to invade the glistering shores of Manhattan and all have failed, to a greater…
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Bloom merges with rm+p, Fetch opens in Berlin
Social media agency Bloom Worldwide (left), which is based in Brighton with an office in London, is merging with digital…
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Jen Smith of Maxus: why native advertising is a better deal for marketers than advertorials
Speaking at Adobe’s London Digital Marketing Summit, Will Hayward, vice-president, advertising at BuzzFeed said native advertising was currently seen as…
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Adidas bites off more than it can chew with Luis Suarez
It’s been an exciting, if highly controversial, World Cup so far; one that has posed a number of problems for…
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BETC Luxe strengthens line-up following account wins
BETC Paris has strengthened the line-up in its Luxe division, following three big wins this year – Piaget, Jil Sander…
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Droga5’s latest joke for Newcastle Brown falls flat
Imagine if the Brits had won what became known as the American War of Independence – such is the conceit…
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Rufus the hawk stars in Stella’s ‘advertainment’
Stella Artois’ ‘The Perfectionists’ series is a decent stab at ‘advertainment’ and here’s the latest, from Mother, plugging the brand’s…
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Why Microsoft invested so much in Cannes and what it wants from its advertising
Cannes seems a long time ago now but it’s still remarkable the way the festival – once the sole preserve…
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