Creative
-
Matt Williams: why real time marketing forces agencies and clients to change their processes too
Speak to any young person getting into the marketing industry for the first time and they’ll all identify the same…
Read More » -
Gerry Human of Ogilvy on awards, Cantona, David Ogilvy and the London agency’s escape from Canary Wharf
Ogilvy & Mather is on a fearsome roll at the moment, displacing BBDO as the world’s most awarded network and…
Read More » -
Publicis Group counts cost of disastrous merger mania
So what sort of shape is Publicis Groupe in following the collapse of its mooted merger with Omnicom? Not very…
Read More » -
Adam&Eve shows its populist side for Phones 4u
The amazing transmogrification of DDB London under its new bosses the Adam&Eve crew continues. This new ad for Phones 4u…
Read More » -
Unilever boss Dave Lewis replaces Phil Clarke at Tesco – is an ad review on the way too?
It isn’t so surprising that Tesco CEO Phil Clarke is stepping down after three gruesome years in charge of the…
Read More » -
McCann lures Lund from Now to try to revive London
DLKW founder, and former boss of the UK government’s advertising service the COI, Mark Lund (left) is leaving the agency…
Read More » -
FCB sets off in search of Levi’s glory days
This is quite interesting, the first work I’m aware of since Levi’s shifted its account from Wieden+Kennedy to FCB –…
Read More » -
Francis Turner of Adyoulike: why native ads matter to so many digital industry stakeholders
The term ‘native advertising’ continues to be used as a catch-all for many different things. In a digital marketing landscape…
Read More » -
Lowe hires Okada as Unilever global creative chief
Big clients seem to want their own bespoke agencies these days or, at the very least, top execs who work…
Read More »