Creative
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Are these the world’s most effective ad campaigns?
According to WARC (World Advertising Research Centre, a UK research business) they are. WARC has totted up the points they’ve…
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Mother and MPC hit epic heights for IKEA
Here’s some real class for IKEA’s ‘Wonderful Everyday’ campaign from Mother, MJZ director Juan Cabral and post production wizards MPC.…
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New Planet of the Apes film causes World Cup storm
One of the summer’s big films is Fox’s Dawn of the Planet of the Apes and a couple of trailers…
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Matt Pye: lessons for brands from big Cannes winners
This year was the 61st Cannes Lions International Festival of Creativity (as you may have noticed). Where once it was…
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Europe creative boss Malcolm Poynton leaves Sapient
Sapient/Nitro European CCO Malcolm Poynton is leaving, possibly to join Cheil Worldwide. Poynton (left) joined Sapient/Nitro from Ogilvy four years…
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TBWA first to ring the changes at Omnicom as Troy Ruhanen replaces Tom Carroll
Five weeks ago we speculated (go on, predicted) that there would be big changes at Omnicom (and at Publicis Groupe)…
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Paul Simons: there is no point in over-claiming on your CV – real success is nearly always down to teamwork
I have stumbled across some of the claims people make in their profiles on company websites and personal history on…
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Is Cundari’s new BMW M4 ad a trick or a treat?
This ad for BMW’s new M4 speed machine from Montreal agency Cundari is causing a bit of a stir with…
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New Commonwealth film for Man U’s Chevy sponsorship harks back to a more golden era
This is going to be painful for anyone who doesn’t support Manchester United – but, then, football’s about pain isn’t…
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