Creative

Pure signs up ais London to help cashmere go digital

The fashion business, by and large, has proved remarkably resilient in the recession. Some big names, Aquascutum and Jaeger, have hit the buffers but such brands always seem to live on under another optimistic owner. House of Fraser and Debenhams, ...

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W+K London back on the case for new Honda Civic

Honda seems to be in a bit of a mess at the moment; laying off 800 workers at its UK plant while upscale rival Jaguar Land Rover is adding them. And the company is reviewing its creative agency in the ...

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Arnold lures new creative services chief from Grey

Creative services directors (they trade under a number of names) seem to be going up in the world these days; maybe it’s the trend to fewer but bigger commercials as advertisers factor in online exposure and therefore budgets go up. ...

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Former MCBD top trio plan new London agency

Former Miles Calcraft Briginshaw Duffy execs Helen Calcraft, Danny Brooke-Taylor (creatives) and planner Andy Nairn (left, in the picture) are setting up a new, as yet unnamed agency. MCBD was backed by Canadian outfit Cossette and merged with digital agency ...

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IKEA unveils winning campaigns from Mother London and Sweden’s Akestam Holst

Furniture and homeware giant IKEA seems to be having a good recession although its advertising arrangements seem a touch muddied. Bits of the account, like its catalogue, have found their way to McCann and its Swedish creative supremo Linus Karlsson, ...

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Wieden+Kennedy takes ‘mature’ approach to Wales

In these days of lengthy, some might say bloated, commercials can you sell a whole country (Principality actually but we’ll stay out of that one) in just thirty seconds? Wieden+Kennedy London has a pretty good shot at it for Visit ...

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