Creative

Somersby TV ad hijacks Apple for apple cider

What would we all do without Apple and Apple stores? Carlsberg’s Somersby cider is launching in the UK with this neat campaign from Fold7 showing people sampling Somersby as they would new products and applications in an Apple store. It’s ...

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Spotify tries to own serious music in first ad campaign by Droga5

Music streaming service Spotify has chosen Droga5 to handle its foist advertising campaign, ‘For Music,’ breaking now in the US. Spotify launched in 2008 and quickly became the go-to music streaming service for early adopters in music and tech around ...

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Team WPP’s Ford blunder reveals the perils of living in a creative bubble

What could be more timely than demonstrating the little car’s exceptional cargo-carrying capacity than three nubile women, one scantily clad, all three bound and gagged, occupying the boot space? Closer inspection of the ad reveals that the caricatures are supposed ...

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Invite someone outside for a fart says new BBDO Toronto anti-smoking campaign

Here’s a different spin on smoking and the disadvantages thereof from BBDO Toronto. Instead of showing people gasping for breath, dying and the horrible state of their insides it swaps ‘social’ smoking for farting – and pretty ridiculous it seems ...

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Bad Motherfucker goes Great Guns on YouTube

The world is still searching for the secret of viral videos but here’s an idea: try five minutes of (allegedly tongue-in-cheek) gangster violence and call it Bad Motherfucker. YouTube removed it apparently but was then prevailed upon top put it ...

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BETC London’s gals choose the hunk for Diet Coke

BETC London has given us another useful insight into how it makes commercials (it did the same for Samsung) but this time creative director Neil Dawson is on the track of male pulchritude for Diet Coke. Model Andrew Cooper was ...

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