Creative

IPA/Thinkbox report shows good ads on TV sell more stuff

Well it would wouldn’t it? After all the UK’s IPA (Institute of Practitioners in Advertising) and ITV marketing body Thinkbox would rather like research to say this so would have taken every legitimate means of ensuring their new survey did. ...

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Islam campaign needs punchier approach

There’s a new advertising and PR campaign out today that aims to improve the British public’s perception of Islam and Muslims. Launched by the Exploring Islam Foundation, it covers media relations, online activity and an outdoor advertising campaign at bus ...

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CDP generation ebbs away as Brian Duffy dies

Collett Dickenson Pearce, the famous although now defunct London agency whose alumni recently celebrated its 50th ‘birthday’, lost another of its famous names this week with the death of photographer Brian Duffy. Duffy never actually worked in advertising much but ...

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Wembley needs more than this ‘rebrand’

The new Wembley Stadium – or just Wembley as it’s now to be known, to appeal to sponsors apparently, has been pretty much a disaster from day one. First of all the UK Football Association put the project in the ...

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The top ten best World Cup ads so far?

Our thanks go to the indefatigable folks at Media Asia who have sifted their way through dozens, maybe hundreds of World Cup ads to bring you their top ten. An exhausting process with some pretty exhausting ads. Some old faves ...

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Aussies upset over latest tourism ad

It's a short film starring kangaroos, koalas, surfers, a barbie on the beach, aborigines, a famous shell-shaped opera house and a local pub. What else could it be but the latest commercial from Tourism Australia, designed to bring the punters ...

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Meerkats are everywhere – now they’re playing Lionel Messi for Pepsi

Is the world about to suffer meerkat fatigue? It wouldn’t be the advertising industry if it didn’t take someone else’s idea and work it to the point of extinction and now the critters, who feature in the phenomenal success of ...

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