Creative

BETC London staffs up in search of a hot 2013

BETC Paris is one of the hottest (as well as the biggest) agencies in France and owner Havas seems determined to make it a world brand. BETC’s new London outpost, headed by CEO Matthew Charlton and ECD Neil Dawson has ...

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XXL’s zombies get the chop from Norwegian TV

This Norwegian ad from XXL sports gear has been pulled from prime-time TV because it’s too scary. Actually the zombies are quite scary, not to mention the big fat bloke with the fishing rod. It’s a bit like Shaun of ...

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Oreo picks Wieden+Kennedy for Super Bowl blitz

Wieden+Kennedy has trumped incumbent agency DraftFCB to win the task of creating new snacks company Mondelez’s Oreo campaign for next year’s Super Bowl. This is hardly a surprise as it looked like the most unequal contest in recent adland history ...

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GE turns to robots to buff up corporate reputation

It’s quite unusual to see old-fashioned corporate advertising on TV these days but industrial (and everything else) giant GE, General Electric as it was and sometimes still is, has been ploughing the out-of-fashion furrow for a while. These days most ...

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Saintly Adam & Eve hits the right note (a watchable ad) with Christmas fundraiser for Save The Children

I’m coming to the conclusion that Adam&Eve/DDB (or the Adam & Eve bit anyway) consists of saint-like figures who graciously bestow their benedictions on grubby humanity. Fresh from turning John Lewis into a British institution that ranks somewhere above the ...

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