Creative

Oreo picks Wieden+Kennedy for Super Bowl blitz

Wieden+Kennedy has trumped incumbent agency DraftFCB to win the task of creating new snacks company Mondelez’s Oreo campaign for next year’s Super Bowl. This is hardly a surprise as it looked like the most unequal contest in recent adland history ...

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GE turns to robots to buff up corporate reputation

It’s quite unusual to see old-fashioned corporate advertising on TV these days but industrial (and everything else) giant GE, General Electric as it was and sometimes still is, has been ploughing the out-of-fashion furrow for a while. These days most ...

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Saintly Adam & Eve hits the right note (a watchable ad) with Christmas fundraiser for Save The Children

I’m coming to the conclusion that Adam&Eve/DDB (or the Adam & Eve bit anyway) consists of saint-like figures who graciously bestow their benedictions on grubby humanity. Fresh from turning John Lewis into a British institution that ranks somewhere above the ...

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Leo Burnett produces short but sweet Christmas winner for McDonald’s

Here’s a charming little Christmas ad for McDonald’s UK from Leo Burnett, proof that some people anyway can still produce a bit of magic in thirty seconds. Hope it doesn’t snow though, it’s getting colder in dear old Blighty. Bah ...

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Selena Gomez paints the town green for Adidas Neo – but for which ad agency?

Talking of Adidas (which we were) it’s just produced this lively film ‘Selena Goes Neo’ for youth brand Neo featuring newly-signed and undeniably youthful chanteuse Selena Gomez (left). The film is directed by D.A.R.Y.L (how annoying is that?) for Pulse ...

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