Creative

Adidas switches global ad account to Sid Lee – who the hell is Sid Lee?

Well it’s a Montreal-based agency whose principals Bertrand Cesvet, chairman, Eric Alper, strategist, and Tony Babinski, creative director, have a long relationship with entertainment phenomenon Cirque de Soleil and now work their magic for, among others, Adidas. And it’s quite ...

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Consumers seem to think the Old Spice pin-up isn’t an actor

Well so many have been talking to him and sending videos that the Old Spice system broke down. The ad for Procter & Gamble’s Old Spice Red Zone Body Wash featuring actor Isaiah Mustafa, won the top TV gong at ...

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Gillette’s Fusion ProGlide Challenge uncorks YouTube mayhem

Gillette is offering free razors to people in the US who register for its Gillette Fusion ProGlide Challenge, the wheeze it’s using to launch an even more expensive Fusion razor. Handily it has its own channel on YouTube for the ...

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UK outdoor set for good times, says OAA's Baker

The out-of-home advertising sector took quite a kicking from 2007 to 2009 so the new CEO Of the Outdoor Advertising Association Mike Baker must be very relieved that things are looking up for the oldest medium in the world. The ...

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Foster’s new good call ad is just too ‘Australian’

Foster’s may have a new UK agency, Adam & Even in place of longstanding M&C Saatchi but you’d hardly know it from its first ad in a new campaign called ‘good call.’ It has two ockers on the line to ...

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Roll up for the "manliest scent" of Bruce Willis

Hard man film actor Bruce Willis is the latest celebrity to launch his own fragrance brand, following in a long line of public faces that includes Britney Spears, P Diddy, JLo, the Beckhams and even Cliff Richard. With the enticing ...

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Arise Sir Charles, Saatchi gives UK his modern art collection

Not all of it of course, the 200 artworks legendary adman and equally legendary art collector Charles Saatchi is giving the UK don’t include everything he’s bought – like the Damien Hirsts for example. But the collection, valued at £25m, ...

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Creative ‘insurgent’ Alex Bogusky quits advertising

Yes, the man who garnered the silly title (even by agency standards) in January this year of chief creative insurgent at MDC Partners, the owner of his agency Crispin Porter Bogusky, is packing in the business to do other things. ...

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Wrong supermarket ad knocks Brazil out of the World Cup

This isn’t the first time the wrong ad has been run, nor the last no doubt, but Brazilian newspaper Folha de Sao Paulo has placed itself high up the list of major cock-ups. The day after Brazil’s comfortable World Cup ...

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