Creative

Shredded Wheat dumps macho challenge for Superfruity version

It’s always a shame when a great campaign runs out of gas and Shredded Wheat, the venerable breakfast cereal marketed by Cereal Partners in the UK and Kraft in the US, is famous for its ‘three Shredded Wheat’ campaign which ...

Read More »

Swedish meatballs giant IKEA wins Cannes Lions advertiser of the year

For many people (me) the only possible attraction of a visit to IKEA is the swedish meatball lunch offered in the canteen. The Harvard Business Review once famously described it as the company that had turned its customers into suppliers ...

Read More »

Mother signs film director Wes Anderson for Stella

It makes a change from Lowe’s scenes from Provence but Mother’s fashion-based approach to advertising Stella seems more like a statement of what it’s not (faux tradition) than a particularly compelling statement for the product. Here are some new pyrotechnics ...

Read More »

Diesel stays resolutely stupid with new agency Santo

Anomaly’s ‘Be Stupid’ campaign attracted much attention (and won a gong at Cannes) but when the agency and its Italian fashion client parted company abruptly last year it looked as though stupid had run its race. Not so, new agency ...

Read More »

Exclusive! New TBWA London creative boss Andre Laurentino on great creative work, Trevor Beattie and bringing some Brazilian magic to the UK

TBWA London has imported Andre Laurentino from Brazil as its new creative director. Laurentino, a noted novelist and screenwriter in his home country, tells us about his new job, his old job and some of the challenges he faces. 1/ ...

Read More »