Creative

Malaysian Group banks on Premier League referees

Commercial sports sponsorship is generally based on the principle that the sponsor gains something from being associated with the entity being sponsored. For example Rafa Nadal and Manchester United are both winners and exciting performers, admired by sports fans all ...

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Were the Grateful Dead business as well as music gurus?

We’re used to some startling revisions of history these days but not many people would have foreseen the acid-head, hippie band of the 1960s and 1970s, the Grateful Dead, being hailed as pioneering business and marketing innovators. A stream of ...

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Wonderbra win likely to prove a handful for BBH

Sorry about that. But actually, while winning winning Wonderbra’s pan-European account against competition from Fred & Farid in Paris will cheer up BBH in London no end (it recently resigned Levi’s after 28 years and lost Cadillac in the US), ...

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Can agencies provide a 24/7 service?

A new survey of marketers’ views of agencies and what they need from them suggests that in future agencies will need to provide a 24/7 service across all media and internet channels, given that consumers are increasingly connected to brands ...

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Unilever invents its own ad agency for Mad Men commercials

Unilever is sponsoring the new series of Mad Men (which features start-up agency Sterling Cooper Draper Pryce) and has invented its own 1964 agency Smith Winter Mitchell for the purpose. There will be six ads in the campaign – for ...

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What next for comparethemarket’s meerkats?

How to follow a phenomenally successful campaign is an agency’s worst nightmare. Whatever you come up with is almost bound to be an anti-climax and clients, ungrateful so and so’s as some of them are, are likely to move on ...

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Saatchis unveils China indie film extravaganza for Hewlett-Packard

Saatchi & Saatchi Beijing and computer giant Hewlett-Packard are set to unveil the third and most ambitious stage of HP’s ‘My Computer * My Stage’ campaign, a complete feature film with digital contributions from over 220,000 Chinese young people. Stage ...

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