Creative

Is Havas trying to reposition Arnold Worldwide as its lead digital agency?

We only ask because Andrew Benett, global CEO of Havas-owned Arnold Worldwide, has been waving his cheque book at digital stars again, signing two top-ranking executives from French rival Publicis Groupe’s all-conquering Digitas. Digitas creative director Kim Bartkowski (pictured) is ...

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The men from the ministry in hot pursuit of Zatak deodorant’s ‘overtly sexual’ campaign in India

Paras Pharmacueticals and its agency Triton Communications have made no bones about their intention to out-Axe Unilever’s Axe deodorant in India but the Ministry of Information and Broadcasting thinks it has gone too far with its latest campaign which it ...

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Can Jaguar really challenge BMW and Mercedes?

At the moment it seems to be doing a remarkably good job considering that, shortly after Indian firm Tata bought Jaguar Land Rover from Ford in 2008, the financial crisis struck and the deal looked a lemon. Tata Motors has ...

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Google adds Mother to growing collection of UK creative agencies

Google has added UK creative indie Mother to its collection of UK ad agencies according to Marketing Week’s Pitch. The search and online advertising giant already employs Bartle Bogle Hegarty and M&C Saatchi from the UK on its global roster, ...

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