Creative

Procter & Gamble to back soap Oprah

Oprah Whinfrey that is, whose forthcoming Oprah Whinfrey Network, backed by Discovery Communications, has secured around $100m of advertising over three years from giant advertiser Procter & Gamble. Intriguingly Ad Age reports that the deal includes the ability for P&G ...

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Maurice Levy to hand over reins at Publicis

Maurice Levy, the boss of French ad giant Publicis Groupe for over 20 years, has said he is going to step down next year. Barring a pretty unforeseeable disaster Levy will leave the business in good shape as not just ...

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Can CHI grow a big media business?

In its brief career London agency Clenmow Hornby Inge has done little wrong and a lot right, including trousering £30m from Sir Martin Sorrell’s WPP for a 49 per cent stake. But the jury is still out on its attempt ...

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Ad spat over as Weight Watchers tells agencies to grow up

The threatened legal action between Interpublic and MDA-owned Kirshenbaum Bond Senecal & Partners is over as Lori Senecal’s new agency agreed not to poach any more staff from her former agency McCann-Erickson for at least six months. Even by the ...

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Samsung takes early lead in 3D TV race

If you really need giant tabby cars waiting to pounce on you from the nearest futuristic building then Samsung’s the company for you. The South Korean company is leading the way with the must-have kit for the World Cup, 3D ...

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Six ways to create great digital ads

Bannerblog’s Ashley Ringrose thinks he’s found the secret anyway according to a recent presentation. Essentially digital ads should be interactive and useful, Ashley says, which sounds obvious enough. But not very many are apparently. Which, with digital accounting for ten ...

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Golden oldie El Tel spearheads Sun’s World Cup campaign

Former England football manager Terry Venables is on good terms with the Sun newspaper these days (he’s a columnist) although it hasn’t always been thus as he’s taken a fair bit of stick from the unreliable tabloid over the years ...

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Will 2010 be the year of the agency start-up?

Agency start-ups put the energy into advertising and there’s some evidence around that the latter part of 2010 will see a whole raft of them as the economy recovers and top executives grow tired of life in the holding companies. ...

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