Creative

VW banks on new Beetle to boost US range sales

There must be a lot of Volkswagen executives who wish the venerable Beetle, the old pre-war German people’s car, would go away. When the company revived the iconic brand in 1994 it was a flop in most parts of the ...

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Wieden+Kennedy celebrates Royal Wedding with cupcakes and crowns

Wieden+Kennedy London is celebrating the agency’s shared initials with Prince William and Kate Middleton with an interactive installation in the front window of its office on 16 Hanbury Street in London’s Shoreditch. The royal wedding on April 29 will take ...

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Coke celebrates 125 years…must try harder

Well you be the judge, as they say, but this dreary montage (famous music aside) from McCann Erickson is hardly a fitting way to celebrate 125 years of the world’s most famous brand. Especially when, at various times, you’ve produced ...

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Probably the best tagline in the world? Carlsberg changes its tune

“Probably the best beer in the world” has been the proud boast of Carlsberg for decades but the Danish-based brewer is changing its tune, outside the UK anyway. Carlsberg is in the midst of a big brand revamp which includes ...

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Saatchi teams with Moby and Vimeo for Cannes creative showcase competition

As part of The 21st Saatchi & Saatchi New Directors’ Showcase at the Cannes Lions International Festival of Creativity 2011 (19 – 25 June), Saatchi & Saatchi is partnering with Vimeo and composer and photographer Moby to discover fresh filmmaking ...

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RKCR/Y&R goes all soft-focus for Dreams

UK beds retailer behemoth Dreams has been persuaded by new agency RKCR/Y&R to try a joy of sleep/smooching approach to its advertising, wholly unlike the price-driven stuff it used to do. This is a high risk strategy obviously: do people ...

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