Creative

DDB targets China’s ‘senior rebels’ for VW Beetle

China has lots of old people (and lots of people all ages of course) so it’s a reasonable if unconventional tactic to target these senior citizens or ‘senior rebels’ as this new ad from DDB Guon China for Volkswagen sets ...

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IKEA tries subversive as kids take over the house

On the face of it this online film (by Mother presumably) for IKEA is good wholesome stuff, a bunch of kids having a party with some rather large toys. But the toys have a slightly sinister air and the final ...

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HSBC and Pfizer review global ad agency deals

Giant global bank HSBC has announced it’s reviewing its global ad account worth about $1bn at WPP’s JWT and media buyer GroupM while pharma giant Pfizer has said it’s dumping Interpublic and concentrating its work into WPP, Omnicom and Publicis ...

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Microsoft unveils new ‘no agency’ Surface campaign

All Microsoft is saying is that this launch ad for its new Surface iPad rival is directed by John Chu (presumably he wouldn’t do it without a credit). And that it’s nothing to do with Crispin Porter which is supposed ...

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Canal Digital and Try/Apt head for awards success

Well this is the woman you don’t want to meet, a mere (innocent) brush and she’s pregnant. There are loads of weird ads emerging from Scandiwegia (and some of their exiles are taking over big agencies like McCann). And this ...

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