Creative

Now Pepsico’s in the dock over ‘demeaning’ Pepsi Max Super Bowl ad

Pepsi Max’s Super bowl ad has aroused the ire of Democratic congresswoman Sheila Jackson Lee from Texas for being ‘demeaning’ to African American women as one of them accidentally chucks a can at a white woman. This is one of ...

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HTC Europe appoints McCann – here’s the first big challenge for new creative director Linus Karlsson

HTC is the Taiwan maker of groovy mobile phones which has never got its marketing quite right, originally it was called Hi-Tech Corporation which might have played well in Taiwan but was less compelling elsewhere in the world. It supplies ...

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Ever-acquisitive MDC Partners buys 60 per cent of hot shop Anomaly

There’s no holding Canada-based MDC Partners and the ambitious marcoms groups has followed its purchase of a minority stake in LA’s 72andSunny with a deal to buy 60 per cent of controversial integrated agency Anomaly, based in New York and ...

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A new way of looking at charity advertising – for the blind, from Norway

We’ve complained here before about the miserabilist tone of much charity advertising. There’s, like, nothing positive in them or even, dare one say it, fun. Many readers think we’re mad of course (probably rightly). This is more like it, from ...

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Nielsen’s last word on the Super Bowl, Doritos wins on recall, VW’s little Darth Vader was the most liked

So there you are, researcher Nielsen confirms USA Today’s viewer poll more or less with Pepsico’s array of brands led by Doritos winning in the recall stakes. Most-liked was VW’s Little Darth Vader ad which, taken together with the doggy ...

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Groupon in the soup over Crispin Porter’s spoof charity Super Bowl ads

Consumer deals company Groupon is in the hottest part of the charitable soup kitchen over its three Super Bowl spots that (mildly) spoofed charitable causes, Tibet, whales and the rain forests. Groupon and agency Crispin Porter + Bogusky clearly made ...

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