Creative

Honey Monster returns with attitude and an eating problem

They do say that consumer brands are really the advertising rather than the product and the newish owners of Sugar Puffs in the UK (Big Bear which bought it from Quaker) have gone a stage further by trading as Honey ...

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Antonio Federici promises sexy poster blitz for Pope’s London visit

UK-based ice cream company Antonio Federici (damn, they’re not Italians) is threatening to carpet London’s Westminster area with a new poster on Friday, the day Pope Benedict XV1 visits the Anglican Westminster Abbey and then delivers a mass at Catholic ...

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DDB London brings in neuroscientist to understand consumers – and jingles

One Dr Daniel Mullensiefen no less, a lecturer in pyschology, music and computing at Goldsmiths college at the University of London. The doc will spend one day a week advising DDB London on neuroscientific theory and pyschological testing. This all ...

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Amazon’s Kindle puts the boot into iPad over daylight glare, price

Most people thought the all-conquering iPad would blow Amazon’s Kindle book reader out of the water but Amazon is fighting back with this ad which attacks the iPad over daylight ‘glare’ and price. And it makes a good enough point, ...

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Mad Man Gene Case, the man behind LBJ’s ‘nuclear’ ad, dies at 72

Back in 1964, the height of the Mad Men era, there were a few other things on people’s minds, like a possible, even likely, nuclear war with Russia. John Kennedy’s successor Lyndon Johnson was fighting the arch-right Republican candidate Barry ...

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Why does Vodafone always seem to find marketing so damn difficult?

It’s not as though the company isn’t successful, it’s valued at a hardly insignificant £84bn and it’s just offloaded a four per cent investment in China Mobile for a hunky £4bn. But boss Vittorio Colao has clearly fallen out with ...

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Posh and Becks heat it up for Intimately Yours fragrance launch

Yes here they are, snogging and groping in a lift for the launch of yet another celebrity fragrance Intimately Yours by David and Victoria Beckham (I wonder how much of an argument there was over whose name came first). If ...

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Has anyone in London got (any of) the Saatchi brothers’ pizazz?

It’s a bit much, after all, when advertising agencies escape from the ghetto of trade media for the first time in years only when two brothers who are well into their sixties (one of whom has retired from advertising if ...

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