Creative

Mother in winsome mode (again) for Boots No 7 anti-ageing potions

Well ageing’s a delicate matter of course but London agency Mother has come up with a decent way of flogging Boots’ no 7 anti-ageing potions (at least it doesn’t show a lady of certain years looking anxiously in the mirror ...

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Another blow for McCann as Nescafe moves global ad account to Publicis

You can’t say it’s unexpected: Nestle recently moved its Nescafe account in the UK from McCann Erickson to Publicis and Publicis has always been Nestle’s favourite agency, not least through the close attention Publicis Groupe boss Maurice Levy has always ...

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Some more Brutal Simplicity from M&C Saatchi

The Saatchi brothers Charles and Maurice have been famous for their aphoristic pizazz through the ages – ‘nothing is impossible’ etc – and now their latest manifestation M&C Saatchi (which today reported a 46 per cent jump in half-year profits ...

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Brooklyn Brothers awarded for riding to the rescue of ash-stricken Iceland tourism

Integrated communications agency The Brooklyn Brothers won the Agency of the Year and Social Media Grand Prix at the recent European Effie Effectiveness Awards for tackling the ticklish problem of attracting tourists to a country, Iceland, that was supposedly clouded ...

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Goodby’s Eric Vervroegen charged with boosting Publicis global creative

Creativity is king at the moment and Publicis Worldwide, the world’s number three agency network, has been a bit short of it recently. So the Publicis Groupe-owned giant has lured Belgian Eric Vervroegen from Omnicom’s Goodby Silverstein & Partners in ...

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Ever-ambitious MDC Partners snaps up fashion agency Laird+Partners

Miles Nadal’s Toronto-based MDC Partners, owner of Crispin Porter+Bogusky and 72andSunny among others, has bought a majority stake in high-flying fashion ad agency Laird+Partners. Laird was founded in New York by Trey Laird in 2002 and numbers Donna Karan, Tommy ...

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