Creative

Rupert Murdoch takes a £415m Shine to daughter Liz’s indie production company

It’s good to have connections isn’t it? Especially when you’re an indie producer trying to get commissions from broadcasters. Shine founder Elizabeth Murdoch has never found that much of a problem, father Rupert owning a controlling stake in Sky through ...

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Mentos and The Martin Agency create a bloody mess

Literally, judging by the spillage on the floor in this bizarre new commercial for the (hitherto) popular mints brand. The ‘hero’ of the campaign is called Dragee (for some reason). As they’re calling it a campaign one supposes that Dragee ...

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Fast mover Joel Ewanick hijacks other Super Bowl car ads for Chevrolet

There’s no stopping General Motors global CMO Joel Ewanick; irked by the big ‘consideration’ scores earned by Chrysler’s 200 (Eminem) and VW’s Passat (little Darth Vader) during the Super Bowl he apparently instructed his agencies to buy loads of online ...

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Ladies, are you getting tired of the Old Spice guy?

Here he is plugging another Old Spice product, Komodo named after the eponymous dragon. It seems a bit harsh to say that actor Isaiah Mustafa is suffering from wear-out already but a bare-chested bloke (however handsome) with a predictable line ...

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German bosses at Jaguar sack Euro RSCG for new in-house agency Spark 44

What is it about German managers and car advertising? They just don’t seem to get it even though the Germans are the seeming masters of car marketing in the sense that they sell more premium-priced products than anyone else. That’s ...

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Mad Men tales – Roy Eaton, the first black adman on Madison Avenue

It shouldn’t have been surprising that Roy Eaton, a Korean War veteran who could double as copywriter and composer, got a job on Madison Avenue back in 1955. But Eaton was black and is believed to be the first African-American ...

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Del Campo Saatchi’s Maxi Itzkoff and Mariano Serkin on life, creativity, football and what women make of their Teletransporter ads

Multi award-winning creative directors Maxi Itzkoff (right) and Mariano Serkin from Del Campo Nazca Saatchi & Saatchi in Argentina are arguably the hottest creatives around at the moment. They won the outdoor Grand Prix at Cannes last year with their ...

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