Creative

John Lewis commercial becomes YouTube hit

Nice little earner for Billy Joel this week when the veteran songwriter’s 1977 ditty She’s Always a Woman leapt back into the spotlight courtesy of a John Lewis commercial created by one of the UK’s up and coming agencies Adam ...

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Matthew Freud puts AMV, Sir Martin Sorrell in their places

I’ve just caught up with this interview by Danny Rogers with Matthew Freud in PR Week but it’s riveting stuff. Freud, who runs the UK’s eighth-largest (and probably most profitable) PR agency, claims that PR agencies are “more rigorous” than ...

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Danone’s Actimel creates its very own rumour mill

Healthy yogurt brand Actimel, owned by French food giant Danone, began to suffer as bloggers in Latin America spread rumours that it was addictive, harmful to children and destroyed stomachs. So after trying conventional means of combatting this including a ...

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Comedian Hugh Dennis launches ad agency

There has always been a fair sprinkling of comedians in UK advertising agencies — some making comedy a distinct element of their professional persona and others blissfully unaware of their allocated comic status — but Hugh Dennis must be the ...

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ITV launches teleshopping trial

While Adam Crozier in his email to the ITV troops yesterday highlighted The Prisoner drama remake as a feather in the network’s cap, perhaps a more significant development will be the launch of ITV’s very first teleshopping programme next month. ...

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Lolly and Nat win Creativity seal of global approval

Lolly and Nat, Lorelei Mathias and Nathalie Turton in real life, are a hyperactive Brand Republic blogging duo and, when they’re not doing that, a creative team at London agency Glue. They’ve just been included in Creativity’s list of creatives ...

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Youth Media targets students at their desks

Reaching young people has always been a fraught business for advertisers, as they always move on to the next exciting media channel before the brands can catch up. Now Youth Media, a media network based in UK universities and colleges, ...

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Reckitt-Benckiser backs online video with $40m

Reckitt-Benckiser, home of £92m a year CEO Bart Becht, is to spend $40m on online video in the US but it’s going for rates as low as $2 cost per thousand clicks as opposed to the $30-40 premium sites obtain. ...

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