Creative

Schweppes equals sex in new Fred & Farid commercial with Uma Thurman

Well subtle it ain’t but Schweppes has signed up Uma Thurman to plug its new range of flavoured drinks in Europe and Paris agency Fred & Farid has chosen fashion photographer David LaChapelle to shoot its own version of Sunset ...

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Devastating blow for JWT as it loses Microsoft Office and Bing

Microsoft has shifted its Office account from JWT to roster agency Deutsch while its new Bing search engine account is also looking for a new home, likely to Crispin Porter + Bogusky. This is a devastating double whammy for JWT ...

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Can Prince William and Kate escape to a brand-free universe?

It looks a bit unlikely given the phenomenal global interest in the marriage of Prince William and Kate Middleton (or Catherine as Buckingham Palace insists on calling her). Two billion people worldwide allegedly watched the Royal Wedding in London’s Westminster ...

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Coke and Pepsi, a tale of two English footballers

Coca-Cola became badly unstuck over its deal with Manchester United football star Wayne Rooney when his extra-curricular activities ‘forced’ the company to drop him as the face of Coke Zero. Arch-rival Pepsico meanwhile is profiting mightily from one of his ...

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Director David Lynch teams with Barbie to plug own coffee brand

This is really weird, as you’d expect from Twin Peaks director David Lynch. Lynch has his own coffee brand – David Lynch Signature Coffee – and this is its first commercial, directed by the great man himself and voiced by ...

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