Creative

New agency 101 launches Air Miles replacement Avios with Sony-esque film

New London agency 101, formed by a number of Fallon refugees and former Cadbury marketing director Phil Rumbol, has picked up the Avios account, British Airways’ new name for the Air Miles rewards scheme. Avios is having a rather fractured ...

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Worrying times for TBWA London as Muller axes top marketers

TBWA London was cock-a-hoop earlier this year as it won the £25m Muller yogurts creative account but it will be feeling decidedly uneasy at the moment as the company’s marketing director Lee Rolston leaves the company after just over a ...

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Now Droga5 wins big new Kraft launch MilkBite

Kraft is launching its new granola and refrigerated milk bar MilkBite nationally next year and has appointed all-conquering agency Droga5, led by Dave Droga (pictured), to handle the account. Droga5, which won three Grand Prix at this year’s Cannes International ...

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BBDO’s Andrew Robertson on why girls are more like boys on Cyber Monday

The great American consumer has been riding to the rescue of the Us economy (and maybe other countries as well), turning out to the shopping malls in droves on post-Thanksgiving ‘Black Friday’ and giving their credit cards another bashing online ...

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James Hind: Car ads that push the boundaries – sometimes a little too far

We asked James Hind, the editor of carbuzz, to choose some ads which appeal to car fans and professionals. Here’s James’s view. Although adverts from many brands tend to be banned by advertising standard boards, those from car manufacturers seem ...

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Lynx’s Lucy Pinder says ‘sorry’ for banned porny internet films

Lynx’s online campaign featuring glamour model Lucy Pinder was one of the own goals of the year, being (belatedly) banned by the UK’s Advertising Standards Authority. So now Lucy is appearing in a new film saying ‘sorry’ as she ruefully ...

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