Creative

Guardian lines up agencies for rescue mission

The Guardian newspaper is reviewing its ad account, historically one of UK adland’s trophy accounts although the cash-strapped paper is only expected to spend about £2m with the lucky winner. As you’d expect the pitch numbers some of adland’s finest: ...

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Coke is tops for brand engagement on Facebook with more than 34m fans

Coca-Cola, which has just appointed 360i as its global social media monitoring agency, is the most popular brand on Facebook according to leading US search marketing agency Covario. Covario’s new study measures overall brand engagement including reach (number/growth of followers), ...

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Can Range Rover’s new Evoque bring 4×4 bling to the masses?

It’s been sneered at by the motoring press and Indian-owned Range Rover has even been accused of enlisting Victoria Beckham to help design it. But, at around £28,000 in the UK and $40,0000 in the US Tata Motors’ good-looking new ...

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McDonald’s UK tackles the great ad taboo – doing something on your own

Well how often do you see some lonely character going for meal on his own? Advertisers learned long ago that showing individuals doing individual things invited disaster, that’s why whenever you see a woman in a kitchen she’s always has ...

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Finnish lawyers declare ad war on sexy eating in the workplace

And quite right too, you can’t have brazen hussies like this causing havoc in the workplace with their ice lolly eating habits. The useful advice comes from the Association of Finnish Lawyers and it was created (with some relish clearly) ...

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Saatchi ad for P&G’s Luvs creams it as worst ad in America

Maybe a bit harsh (diaper ads really only do it for you if you’re in the market) but readers of consumer blog The Consumerist have voted this Saatchi & Saatchi New York ad for Procter & Gamble’s Luvs the ‘worst ...

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DDB London looks to gain momentum from planning shake-up

One of the more interesting agency transformations of recent times is going on at DDB London, the UK outpost of one of the great creative agency networks and, before that, the legendary UK hotshop Boase Massimi Pollitt. BMP’s Stanley Pollitt ...

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