Creative

Apple goes back to the future with new logo

In the absence of a new big thing, Apple has gone back to improving an old thing – its foundation Mac computer – at this year’s Worldwide Developers Conference with lots of new hardware and software for its range of ...

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Holler wins Mercedes UK social media account

London agency Holler has beaten off competition from Mercedes above-the-line agency AMV/BBDO, Weapon 7 and seven others to be placed in charge of social strategy and execution for Mercedes-Benz UK. The appointment has been made to help Mercedes-Benz UK engage ...

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Disney’s Mickey Mouse health idea

This week First Lady Michelle Obama and Walt Disney Chairman and CEO Robert Iger announced that from 2015 Disney will ban junk-food advertising on its children’s television and radio programmes. Once the new regulations are in effect, food and beverage ...

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Dan Wieden awarded Cannes Hall of Fame gong

Arise Sir Dan, Lion of St Mark. The Dan in question is Dan Wieden, veteran co-founder and global executive creative director of Wieden & Kennedy, currently one of the world’s most outstanding creative advertising agencies. And what at first sight ...

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Twitter makes a big flap about its new bird logo

Time for this week’s Spot the Difference Competition, thoughtfully sponsored by Twitter. Have you got them all yet, readers? Yes, the one on the right is no longer freehand. It’s made up of “three sets of overlapping circles” (it says ...

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Will Droga5 fly with global Qantas win?

Finally Australian airline Qantas has made its mind up about something. After a marathon 10-month global ad review waylaid by catastrophic industrial action and a last-minute organisational upheaval, the airline’s got a creative winner. And it is: much-garlanded indie agency ...

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