Creative

Schweppes equals sex in new Fred & Farid commercial with Uma Thurman

Well subtle it ain’t but Schweppes has signed up Uma Thurman to plug its new range of flavoured drinks in Europe and Paris agency Fred & Farid has chosen fashion photographer David LaChapelle to shoot its own version of Sunset ...

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Devastating blow for JWT as it loses Microsoft Office and Bing

Microsoft has shifted its Office account from JWT to roster agency Deutsch while its new Bing search engine account is also looking for a new home, likely to Crispin Porter + Bogusky. This is a devastating double whammy for JWT ...

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Can Prince William and Kate escape to a brand-free universe?

It looks a bit unlikely given the phenomenal global interest in the marriage of Prince William and Kate Middleton (or Catherine as Buckingham Palace insists on calling her). Two billion people worldwide allegedly watched the Royal Wedding in London’s Westminster ...

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