Creative

Now $100m Applebee’s restaurants dumps McCann

Life really doesn’t get any better for Interpublic’s McCann Erickson and its bosses Nick Brien, head of McCann Worldgroup, and Linus Karlsson, chairman and CCO of both McCann New York and McCann London. Now Applebee’s Neighbourhood Grill & Bar has ...

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BBH brand company ZAG launches Playground Sessions music tools

Agencies have fantasised for yrars about owning their best ideas rather than selling them to clients and the UK’s Bartle Bogle Hegarty has been more active in this area than most, owning the rights to many of the music tracks ...

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Kraft takes on Red Bull with caffeinated MiO Energy

Ever-controversial Kraft (since its takoever of Cadbury anyway) is planning to take on Red Bull and other energy drinks with the launch of a bottled caffeinated version, MiO Energy, of its MiO ‘water enhancer.’ MiO, which you add to water ...

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Another blow for McCann as $200m Exxon creative moves to BBDO

After a year-long review Interpublic’s McCann Erickson has lost its foundation account Exxon Mobil, the world’s biggest oil company, to Omnicom’s BBDO although media agency Universal McCann retains its media business. Other losers include Omnicom’s DDB which had handled the ...

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StrawberryFrog agency looks for a buyer

Word reaches me that StrawberryFrog, the maverick international advertising network, has hoisted a discreet ‘For Sale’ sign. Whether it will succeed in its objective is open to doubt, as will be seen below. First a little background. StrawberryFrog – curiously ...

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Next stop is a better world for Microsoft’s Kinect

There you are, we though Microsoft’s Kinect was a device which enabled you to work your Xbox gaming console by waving at it, Nintendo Wii-style. But actually it can help the whole human race, as this clever spot ‘Kinect effect’ ...

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