Creative

MediaPost’s OMMA magazine announces its digital Oscar winners

And the winners are: Gold: Digitas; Silver: AKQA; Bronze: Campfire; Creative: Deutsch; Holding Company: Group M; Design/Interactive: Digitaria; Media Planning: MediaVest; Search: Covario; Mobile R/GA; Social: Huge; Viral Video: Definition 6 and Political: SS+K. Some interesting names among them, chiefly ...

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Does John Lewis Christmas online success show that heart beats Hollywood?

John Lewis marketing director Craig Lidstone will be feeling pretty pleased with himself (and agency Adam & Eve) as his new ad, which aired on Saturday’s X Factor, sweeps all before it on Twitter and YouTube. Which makes the probable ...

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Essilor and Herezie panic over Hells Angels ad

French lens maker Essilor has been running an ad trying to show how tough its lenses are by poking a little fun at biker gang Hells Angles, a somewhat risky creative approach given the rumbustious reputation of the boys with ...

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John Lewis and Adam & Eve in new hearts attack

It’s getting to that time of year again and so UK retailer John Lewis and agency Adam & Eve have launched their latest attack on our emotions. As we keep saying it’s the music that matters most and Adam & ...

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Top JWT China creative Mayan to lead Cannes Outdoor jury

JWT’s top creative in China, Lo Sheung Yan, is to be the Cannes International Festival of Creativity’s first Chinese jury president. Yan, who’s known as Mayan by his chums, will lead the Outdoor jury. Last year JWT Shanghai won the ...

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Red Urban invents the ‘modern pioneer’ for Drake Hotel’s gift shops

Those Canadian are mining their heritage to some effect these days and agency Red Urban has invented the ‘modern pioneer’ for Toronto Drake Hotel’s three Drake General Stores (clearly a radical take on the hotel gift shop). Canadians have rather ...

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