Creative

Del Campo Saatchi makes its advertising debut for Sprite Zero

Coca-Cola is making good use of its agencies around the world these days as it celebrates 125 years in business and multi award-winning Del Campo Nazca Saatchi & Saatchi in Argentina has produced its first campaign for Coke’s Sprite Zero ...

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Deutsch continues winning streak for Volkswagen

This is rather good for the new VW Tiguan from Deutsch LA. The much-mocked Das Auto tagline is working pretty well for VW, essentially it allows the agency to do just about anything and still seem relevant, which is the ...

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Cannes Lions introduces first Effectiveness Award

The ever-growing Cannes Lions ad film festival (or festival of creativity as we’re supposed to call it) is introducing an effectiveness award, judging last year’s winners and shortlisted entries against some rather vague performance criteria. Here’s what they say: The ...

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Goodbye Virgin Blue, hello Virgin Australia

Talking of branding (which we were) Sir Richard Branson’s Virgin Blue airline is rebranding as Virgin Australia, a move seemingly designed to give the budget brand a bit more pizazz. As ever the Branson storm troopers are the airline’s lubricious ...

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New York Festivals awards top prizes to Wieden+Kennedy Amsterdam, Nike, BBDO and Leo Burnett Sydney

The New York Festivals International Ad Awards has concluded its deliberations and awarded Best Idea to Wieden+Kennedy Amsterdam for its ‘write the future’ Nike campaign for last year’s World Cup, advertiser of the year to the aforementioned Nike, network of ...

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Cricketer Freddie Flintoff scores for Morrisons

When UK supermarket Morrisons and agency DLKW Lowe signed up former England cricketer Andrew ‘Freddie’ Flintoff to front its advertising we questioned whether a sportsman as well-known for his off the pitch japes as heroic deeds on it was a ...

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