Creative

DDB London brings in neuroscientist to understand consumers – and jingles

One Dr Daniel Mullensiefen no less, a lecturer in pyschology, music and computing at Goldsmiths college at the University of London. The doc will spend one day a week advising DDB London on neuroscientific theory and pyschological testing. This all ...

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Amazon’s Kindle puts the boot into iPad over daylight glare, price

Most people thought the all-conquering iPad would blow Amazon’s Kindle book reader out of the water but Amazon is fighting back with this ad which attacks the iPad over daylight ‘glare’ and price. And it makes a good enough point, ...

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Mad Man Gene Case, the man behind LBJ’s ‘nuclear’ ad, dies at 72

Back in 1964, the height of the Mad Men era, there were a few other things on people’s minds, like a possible, even likely, nuclear war with Russia. John Kennedy’s successor Lyndon Johnson was fighting the arch-right Republican candidate Barry ...

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Why does Vodafone always seem to find marketing so damn difficult?

It’s not as though the company isn’t successful, it’s valued at a hardly insignificant £84bn and it’s just offloaded a four per cent investment in China Mobile for a hunky £4bn. But boss Vittorio Colao has clearly fallen out with ...

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Posh and Becks heat it up for Intimately Yours fragrance launch

Yes here they are, snogging and groping in a lift for the launch of yet another celebrity fragrance Intimately Yours by David and Victoria Beckham (I wonder how much of an argument there was over whose name came first). If ...

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Has anyone in London got (any of) the Saatchi brothers’ pizazz?

It’s a bit much, after all, when advertising agencies escape from the ghetto of trade media for the first time in years only when two brothers who are well into their sixties (one of whom has retired from advertising if ...

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Who has the best agency brands, Omnicom or WPP? Or might it be Publicis?

Advertising is bouncing back with a vengeance from the depths of the recession as big corporates (clients) realise that there’s market share out there to be grabbed and they’d better do it before some young upstart (like Reckitt-Benckiser) takes their ...

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Autoglass threatens to unload more terrible advertising on the UK

Worrying news out today that Autoglass, the company with those intensely irritating radio ads, is to double its marketing budget to £30 million with the aim of, in the words of its marketing director, “reaching superbrand status”. Anyone who listens ...

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