Creative

All-conquering Old Spice limbers up for Cannes with D&AD awards haul

You can’t win the Cannes Lions Film Grand Prix two years’ running with the same campaign can you? If you can Wieden+Kennedy Portland’s Old Spice campaign (‘the man your man could smell like’) will give it a good shot as ...

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Clever McDonald’s UK plugs its CSR agenda – and its ingredients

Corporate social responsibility is one of the issues of the age: is it companies contributing to the greater good or just a clever way to promote their (not so good for all of us) products? McDonald’s has it both ways ...

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Which Sony ad has the best and bounciest balls?

Sony and UK agency Crayon have produced a new online film for this year’s Wimbledon tennis tournament (starting Monday) plugging Sony’s 3D TV sets. The finals weekend in a fortnight will be broadcast in 3D. So how does it compare ...

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How do you get clients to buy great work: truth or dare?

Some time ago one of the senior suits at Chiat Day was giving a speech where he said his mantra to account management was “Find out what the client wants, then find out what they need, then get them to ...

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Here’s a great ‘Arab Spring’ ad for News 24 – but why do I feel a twinge of something like sympathy for Colonel Gaddafi?

Libyan dictator Colonel Gaddafi is obviously a nasty piece of work, persecuting his people in all sorts of horrible ways as the ‘Arab Spring’ tries to unseat him alongside other Middle Eastern dictators. And here’s a terrific ad for French ...

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Crispin Porter loses Diageo’s Jose Cuervo tequila

Crispin Porter+Bogusky may have been voted Ad Age’s Agency of the Decade just 18 months ago but since then the MDC-owned creative hotshop has not had the best of times. It recently lost $300m Burger King to Dentsu’s Mcgarrybowen and ...

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