Creative

McCann’s banks on John Cleese for AA ad debut

Better safe than sorry they say and McCann-Erickson is certainly playing it safe by casting John Cleese (in his Clockwise rather than Fawlty Towers mode) for its first ad for UK breakdown service the AA (formerly Automobile Association). Clockwise was ...

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Now Mad Men rescues the advertising industry

A slight exaggeration perhaps but, as Lisa van der Pool reports here, some US agencies are reporting that the show’s fame (notoriety?) is prompting a wave of interest from potential recruits that the business hasn’t experienced for years. But what ...

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New Gap logo is trashed to death by Facebook fans

Preppy fashion stalwart Gap seems to be enjoying a new lease of life and North America president Marka Hansen had the bright idea of inviting Gap fans on Facebook to comment on its new logo by New York-based Laird & ...

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PABLO DEL CAMPO: Why creativity matters to Argentinian advertisers – and consumers

Pablo del Campo is CEO and executive creative director of award-winning Del Campo Nazca Saatchi & Saatchi in Buenos Aires, Argentina. He’s the first of a number of distinguished columnists joining moreaboutadvertising and here he describes why creativity is blossoming ...

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Costa coffee makes UK ad debut with a bit of the bard from Karmarama

Costa coffee, a chain of coffee shops owned by Whitbread, is one of the successes of the new, improved British high street. In my neck of the woods you even see people jogging home with a takeaway Costa; strange days ...

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