Creative

Mother signs film director Wes Anderson for Stella

It makes a change from Lowe’s scenes from Provence but Mother’s fashion-based approach to advertising Stella seems more like a statement of what it’s not (faux tradition) than a particularly compelling statement for the product. Here are some new pyrotechnics ...

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Diesel stays resolutely stupid with new agency Santo

Anomaly’s ‘Be Stupid’ campaign attracted much attention (and won a gong at Cannes) but when the agency and its Italian fashion client parted company abruptly last year it looked as though stupid had run its race. Not so, new agency ...

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Exclusive! New TBWA London creative boss Andre Laurentino on great creative work, Trevor Beattie and bringing some Brazilian magic to the UK

TBWA London has imported Andre Laurentino from Brazil as its new creative director. Laurentino, a noted novelist and screenwriter in his home country, tells us about his new job, his old job and some of the challenges he faces. 1/ ...

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Chevy Volt makes low key debut with Goodby Silverstein campaign

General Motors’ much-hyped electric car the Chevrolet Volt has made a rather a low key start to life in the US, selling under 2,000 in the first two months. But GM is denying that it’s lost faith in its electric ...

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What will the new Swedish chef Matias Palm-Jensen do to McCann Erickson?

We’re not suggesting that Farfar founder Matias Palm-Jensen is a Muppet of course but McCann Erickson’s new chief innovation officer for Europe is surely likely to make as many waves as Jim Henson’s famous creation who baffled Kermit & Co. ...

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Paddy Power is the big winner in the UK ad complaints stakes

Buccaneering bookmaker Paddy Power (a real person, see pic) managed to attract 1313 complaints for his firm’s notorious ‘blind footballer kicking a cat up a tree’ commercial in 2010, the third highest in a year since regulator the Advertising Standards ...

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