Creative

Baileys banks on BBH Busby Berkeley extravaganza

Well this is a big production and no mistake. And it’s been given the five star PR treatment too, even winning a write-up on the Sun’s website as the sexiest commercial ever or some such. Not entirely sure about that, ...

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BETC London lays down awards marker with new babies campaign for Cow & Gate

There’s been a real shortage of British ads with award-winner stamped all over them this year, some undeniably clever ones (like AMV/BBDO’s Mercedes A-class launch) but nothing much that just works first time. Given that Cannes is the awards venue ...

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Heinz and AMV/BBDO praise winter gloom

This is a traditional Heinz spot from AMV/BBDO – and then some. As the UK prepares reluctantly for winter (we’d rather not think about it, apart from retailers eyeing their racks of winter coats expectantly) it’s quite brave of client ...

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Oak Milk unleashes ‘reverse robbery’ crime wave

Prize-winning Sydney outfit The Monkeys (formerly Three Drunk Monkeys) has produced this ‘Reverse Robberies’ campaign for Oak Milk, featuring, strangely enough, reverse robberies. Oak Milk holds up stores to put product in. And, for once, the online campaign to go ...

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Guinness ‘Surfers’ supporters say it is about beer

The new Guinness ‘Cloud’ ad, which we castigated here last week doesn’t seem to have too many supporters, but a number of people have challenged my comment that the famous ‘Surfers’ ad by Jonathan Glazer had bugger all to do ...

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Mercedes turns to Twitterati to launch new A-Class

Poor embattled creatives: first you have clients demanding global campaigns (meaning the end of those quirky national comedy series which the Brits used to love so much), then you had TV budgets cut as money poured into the internet, now ...

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Now Wieden+Kennedy tracks Oreo at DraftFCB

Interpublic-owned DraftFCb hasn’t had the best of times recently, losing $1bn SC Johnson to BBDO and Ogilvy, Coors to WPP and seeing bits of its Taco Bell business dribble away. Now Mondelez, the newly-minted company containing Kraft’s snacks business, has ...

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