Creative

Cannes Lions produces yet another award, this time it’s a special St Mark’s Lion for BBH’s Sir John Hegarty

If you’re the biggest ad awards business on the planet it’s obviously in your interest to keep adding awards, one to increase revenue and, two, your profile. And the Cannes Lions awards have been adding to the list with a ...

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PR giant Weber Shandwick to challenge ad agencies with in-house creative department

Interpublic-owned Weber Shandwick, which claims to be the world’s biggest PR company, is entering the content game in London with the creation of what amounts to a 12-strong in-house creative department. The company, led by chairman Lord Chadlington (Peter Gummer ...

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KFC and a dash of Baileys Irish Cream wows consumers in China

Well Yum Brands, owner of KFC, hopes so anyway. The ever-alert Brand Channel has spotted this ad by DraftFCB promoting KFC with a generous slurp of what looks like Baileys Irish Cream liqueur designed to give “a taste of Ireland.” ...

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Shredded Wheat dumps macho challenge for Superfruity version

It’s always a shame when a great campaign runs out of gas and Shredded Wheat, the venerable breakfast cereal marketed by Cereal Partners in the UK and Kraft in the US, is famous for its ‘three Shredded Wheat’ campaign which ...

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Swedish meatballs giant IKEA wins Cannes Lions advertiser of the year

For many people (me) the only possible attraction of a visit to IKEA is the swedish meatball lunch offered in the canteen. The Harvard Business Review once famously described it as the company that had turned its customers into suppliers ...

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