Creative

Deutsch LA poaches Arnold’s Pete Favat as new CCO

Deutsch LA, arguably the hottest agency in the Interpublic line-up, has poached Pete Favat (left) of Arnold Worldwide in Boston as its new Chief Creative Officer. Favat was CCO and a managing partner at Arnold. At Deutsch he will also ...

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Twilight’s Pattinson goes fang-free for Dior Homme

“I wanna be your back door man” intones Led Zep’s Robert Plant at one point in Whole Lotta Love. Well Twilight star Robert Pattinson doesn’t go as far as that in his sexy new ad for Dior Homme (in fact ...

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Post-Nokia Microsoft is in the last chance saloon – it needs a brilliant agency and even more brilliant ads

Much scratching of heads about Microsoft’s decision to fork out $7.2bn for Nokia’s phones business – it’s an obvious thing to do but they had that business already as the only profitable phone that Nokia is selling is the new ...

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