Creative

Putting together the 21st Saatchi & Saatchi New Directors’ Showcase

The Cannes Festival of Creativity all seems a bit a la recherche du temps perdu as we prepare for winter in an already wintry economic climate. But here’s how Saatchi & Saatchi’s star-spangled team put together this year’s 21st New ...

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Twitter in trouble over New York earthquake ad debut

Creatives are brilliant at coming up with brilliant ideas that shape current events to their client’s marketing message. So when someone suggested to Twitter that it should make its ad debut with this understated spot about the earthquake that hit ...

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New blow for McCann London as it loses Nescafe to Publicis

It hasn’t been particularly good year for McCann Erickson London as it’s lost phone maker HTC to Mother before it even had time to produce a campaign, Dulux, where it was minding the shop, to Bartle Bogle Hegarty and now ...

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Droga5 makes further Kraft gains as it displaces Patterson and Ross in Australia

Droga5, originally from Australia but now also one of New York’s hottest, has made further inroads into the global Kraft business with the appointment to handle Cadbury brands Boost, Cherry Ripe and Picnic in Oz. Long-serving Aussie agencies George Patterson/Y&R ...

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Baffling Adidas ‘All In’ campaign heads for Rugby World Cup

Toronto agency Sid Lee’s campaign ‘Adidas is all in’ doesn’t seem to mean very much unless I’m missing rather a lot but the sports brand will be ramming it down our throats big time over the next few weeks as ...

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BMW sticks with KBS&P in US after four-way shoot-out – is this an end to Joy?

MDC’s flagship New Yrok shop Kirshenbaum Bond Senecal & Partners has won BMW’s $160m account, beating competition from Martin, Gotham, Toronto’s Cundari and Grey (which only pitched for the dealer account). KBS&P has been minding the account since BMW split ...

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Chime star VCCP lands £20m Easyjet – or is that £50m?

When former Guardian Media Group boss Carolyn McCall took over as CEO of budget airline Easyjet it seemed likely that the no-frills carrier might travel along the conventional branding route and that became more likely when she recruited Peter Duffy ...

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