Creative

TOM ORMES: Why I’d like to be a Mad Man – and why I wouldn’t

Tom Ormes is creative director of iris Singapore and a former vice president, senior writer at DraftFCB. Here he considers Mad Men agency Sterling Cooper 2.0. “Over the last few years, if I had a dollar for everytime someone said to ...

Read More »

BBH gets its mojo back with live action cinema ad for St John Ambulance

Tugging at heartstrings has never been BBH’s thing but it does so with a vengeance in this ingenious combination of cinema commercial and live action for the St John Ambulance, a charity-funded stalwart of the UK healthcare scene that hails ...

Read More »

Microsoft Kinect launch heralds bumper Christmas for McCanns

And indeed its Interpublic media buying sibling Universal McCann as Microsoft spends a whopper $500m on the global launch of Kinect, a hands-free controller for the XBox 360. As ever with Microsoft these days someone got there first with the ...

Read More »

Hovis wins top gong at UK IPA effectiveness awards – but will it convince other clients?

The UK’s agency trade body the Institute of Practitioners in Advertising (IPA) has been running its annual effectiveness awards for decades now, a spirited attempt to demonstrate to advertisers that money spent on attractive advertising actually produces more money for ...

Read More »

Hewlett-Packard invents something useful – instant, emailed photos

I’m sure lots of Hewlett-Packard inventions are useful although printer companies don’t have the best reputation for always making life easier, just more expensive. But it’s produced a line of web-connected printers that allow you send a photo from any ...

Read More »