Creative

Razorfish makes creative debut for Microsoft’s Bing

Everybody can make an ad these days it seems and Microsoft has turned to Publicis Groupe-owned digital agency Razorfish (which it knows pretty well as it used to own it) for its new TV campaign ‘Bing is for doing.’ The ...

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Fred & Farid makes Weight Watchers sexy

Which is fairly remarkable for a business that once had the Duchess of York as an ambassador but Havas-backed Paris agency Fred & Farid is always full of surprises. Some people are already tipping this as one to bother the ...

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Do you remember this Diet Coke ad with the great Etta James?

Etta James died today aged 73 but, in her day, she was a great singer, helping to bridge the gap between black singers who sounded white like Ella Fitzgerald and Sarah Vaughan and the likes of Diana Ross (yes, really), ...

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Nike tries to make us all into athletes with FuelBand fitness monitor launch

Someone at Wieden+Kennedy Portland has been putting in a long shift in the film cuttings library (digital version no doubt) on this new campaign for Nike’s eagerly-awaited FuelBand, a device that helps you to measure how fit you’re getting. The ...

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AA and McCann London spoof horror films with ‘Jack Frost’ ad campaign

This is all clever stuff from McCann London for the AA’s Home Emergency Response service, a spoof (and quite scary for a while) horror film graphically describing the depredations of the British winter’s ‘Jack Frost.’ It’s tempting to see it ...

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Big Fuel founder Avi Savar to head first Cannes Branded Content awards jury

The Cannes Lions international Festival of creativity (hereafter to be known as Cannes Lions) is launching yet another award, this time for Branded Content & Entertainment. The jury will be headed by Avi Savar (pictured), founder of social media agency ...

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McCann Israel breaks Facebook rules for ‘drugs set your timeline’ campaign

The Israel Anti-Drug Authority (IADA) launched a Facebook campaign, ‘Drugs Set Your Timeline’ on January 4 to increase awareness of the damages of prolonged drug use. In the first social campaign to harness Facebook Timeline as a medium. McCann Digital ...

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