Creative

Red Bull puts its Signature on action sports

The rise of energy drink Red Bull is, in its way, as remarkable a marketing tale as that of Apple, now once again vying with Exxon to be the world’s biggest company and sitting on a staggering $96bn of cash. ...

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Now Mother cranks up the volume for JC Penney

This time it’s Mother’s New York branch that’s enlisting noise on behalf of its clients, this time to more purpose than some of its current UK work for Moneysupermarket.com. US store group JC Penney, hit by falling sales, recently split ...

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Audi tries to hook the big one in new Venables Bell US quattro campaign

Now you’re an educated lot so you won’t need telling the name of this new US Audi ad from Venables Bell to realise that it refers to one of the masterpieces of American literature (the ad’s called ‘Ahab’). Neat huh? ...

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Former BA marketer Kerris Bright appoints Euro RSCG to find a lavatory solution for Ideal Standard

We’re paraphrasing a bit here but Ideal Standard (now led by former British Airways marketer Kerris Hughes) has appointed Euro RSCG in London to handle ‘integrated marketing communications.’ Ideal Standard is best-known for its porcelain lavatories but it now describes ...

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Dynasty duo in ad debut for Snickers and AMV

Well here they are Dynasty’s Joan Collins and Stephanie Beacham for Mars’ Snickers from AMV/BBDO. Our correspondent Ian Mac (see Recent Comments) loves it but I dunno. To make you laugh it has to ever-so-slightly plausible. Even West Ham’s Karren ...

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Lynx (or Axe) launches women’s body spray Attract for Her – sort of

Unilever’s Lynx (or Axe, depending on where you are in the world) is launching its first women’s line extension Attract for Her body spray, except it’s not really because it’s not be marketed specifically at women but they can buy ...

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