Carling has had its famous campaigns in the past – most notably ‘I bet he drinks Carling Black Label’ from WCRS – but a common feature has been its positioning as a cheap guzzle for the lads. But owner Molson ...Read More »
Creativity is king at the moment and Publicis Worldwide, the world’s number three agency network, has been a bit short of it recently. So the Publicis Groupe-owned giant has lured Belgian Eric Vervroegen from Omnicom’s Goodby Silverstein & Partners in ...Read More »
Miles Nadal’s Toronto-based MDC Partners, owner of Crispin Porter+Bogusky and 72andSunny among others, has bought a majority stake in high-flying fashion ad agency Laird+Partners. Laird was founded in New York by Trey Laird in 2002 and numbers Donna Karan, Tommy ...Read More »
Agency Mother had quite a hard act to to follow when it won the moneysupermarket.com price comparison website in March (Dare’s last ad was a winner featuring John Prescott) but you can’t go wrong with gorillas these days, as Cadbury ...Read More »
Here’s the latest bit of animated genius from Coke and W+K Amsterdam – but it wouldn’t work with real people would it?
Coke’s ‘Happiness Factory’ campaign moves on apace with this epic from Wieden+Kennedy Amsterdam (and animators to the stars Pysop) and it’s all incredibly brilliant. But if they tried to execute this script with real (actor) people it would never get ...Read More »
Glaxo teams with McLaren in innovation deal – is there no end to the fatal attraction of Formula One?
Drugs giant GlaxoSmithKline is teaming with Formula One team owner McLaren to tap the vroom vroom boys’ engineering expertise to help its own manufacturing processes and research and development. Sooner or later the association will probably lead to a Lucozade ...Read More »
And able to choose their own currency, GBPs have the edge over dollars and euros at the moment. Agency finance directors probably wish there was a football-style transfer window in operation for creatives as what WPP’s Sir Martin Sorrell recently ...Read More »
UK supermarket giant Sainsbury’s doesn’t change it’s ad slogan very often – for years it was ‘good food costs less at Sainsbury’s’ and in recent years it’s been ‘try something new today’ – but now it’s planning a trip back ...Read More »
Just two months ago Lowe and Partners in London raided DDB for four top creatives – Dave Henderson, Richard Denney, Christian Sewell and Andy McAneney – and now the HR marauders from the Interpublic-owned agency have descended on Leo Burnett ...Read More »